At the 24th China Market Commodity Sales Results Press Conference and China Consumer Market Development Annual Meeting jointly organized by China Business Federation and China National Business Information Center, Anta won the national tourism sports shoes market for the 15th consecutive year. The overall occupancy rate is the first. This year's conference, with the theme of “Data Insights into Consumer Truth, Who is the Annual Pride of China's Consumer Marketâ€, released the statistics of China's consumer market economic data in 2015, relying on the retail big data system of China Business Federation and China National Business Information Center. Through the actual data, objectively display the current situation of industry consumption and summarize the operation status and development trend of China's consumer market. As the products have been widely recognized by the market and consumers, Anta has achieved the first overall score of the national tourism sports shoes market for 15 consecutive years. In February 2016, Anta released its 2015 financial report, and its revenue exceeded 10 billion yuan, becoming the first Chinese sports brand to advance to the 10 billion club. Anta said that in the next ten years, through the "single focus, multi-brand" strategy, it will become a world-class sporting goods company of 100 billion scale. “Single Focus†means that Anta will continue to focus on the shoes and clothing products of the sporting goods industry, and adhere to the spirit of artisans, focusing on each pair of shoes and every piece of clothing. “Multi-brand†refers to covering different market segments through different brands, grasping the huge opportunities of the public to the high-end, adult to children, professional to fashion sports goods market, to meet the different needs of different consumers. Zheng Jie, president of Anta, pointed out that the product is the foundation of Anta. It is the core competitiveness of Anta to provide the best products for consumers with the spirit of artisans. It is also the most important reason why Anta can continue to develop at a high speed. In order to achieve the ultimate in products, Anta has made great efforts in product technology research and development, product design and other aspects. Anta continued to invest in scientific research. In 2005, Anta established the nation's first national sports science laboratory. By 2015, Anta's research and development expenses accounted for 5.2% of the cost of sales, and R&D accounted for 0.9% of the previous year. For the industry first. Anta's research and development of dual-support technology, adequate technology, outdoor technology, far infrared thermal technology, ice skin III technology, sports energy technology and other technology products, because of good sports performance, won a large number of consumers love. At present, innovative products account for 30% of Anta's overall sales, with a profit share of 50%. In terms of product design, Anta Group has set up a number of R&D and design institutions in the United States, Japan, South Korea and other places. Through the establishment of an international R&D design team, Anta's design capabilities have been greatly enhanced. Anta will continue to leverage and leverage strong brand values ​​to further enhance product and brand differentiation. In addition, Anta will always strive to make every pair of shoes and shoes in the spirit of craftsmanship to meet the all-round demand for sports products for professional athletes and consumers. >>Enter the Anta Brand Center Glasses Case,Sunglasses Case,Optical Glasses Case,Spectacle Case Milson Company Limited , https://www.milson-packing.com