MOSCHINO

Born in Milan around 1950, Franco Moschino wanted to become a painter. In order to learn the funds, he began to design clothes for different Italian fashion houses. Soon his interest shifted from painting to design. The sewing needle became his brush, and the fabric was his canvas. From 1971 to 1977, he was fortunate enough to work for the Versace team.

In 1983, Franco Moschino founded his own company "Moon Shadow" and launched the label for Moschino clothing. He was just starting out with denim and casual clothing. Soon shoes, underwear, classic evening dresses and perfumes were all on the line. Five years later, the Italian brand expanded with the establishment of a "cheap fashion" women's line.

Inheriting the traditionally elegant design of Italian tailors, the perfect mastery of classic tailoring techniques, and the sharp, mocking humour that characterizes Moschino. Moschino is like an Italian version of a creative deaf child, ignoring the elegant cultural heritage of his native country. His designs are both arrogant and lively. His style is both sarcastic and humorous. The number of ways to create his own branding and licensing is really incredible.

Franco Moschino has a deep background in painting and therefore has his own intuitive insights into the United States. He is very disgusted with the public blindly following the trend, so in his own design, he rarely sees a serious elegance and attachment to fashion.

In his early years, his classic outerwear was "fried egg" and he used to pile up fluffy teddy bears to make winter hats. Golden safety pin decorated sexy strapless evening dress ... (brain hole is too large)

1980s Moschino Safety Pin Dress

All this made the Italian designer's clothes quickly recognizable. His most famous work is a bright printed vest

MOSCHINO Hard Handbags

1990s Franco Moschino Chocolate Drip Iconic Purse

A series of unbelievable T-shirts,

MOSCHINO polka dot "Minnie" dress and gorgeous black satin evening dress.

MOSCHINO 1987 Collection of "Mickey Mouse"

His own brand is often "playful and angry, all into the article." Facing the big names like Chanel and Prada, fast-food marks are everywhere, even on T-shirts. The price of ironic celebrities is far superior to other brands. Franco Moschino 's peculiar, fancy, and Qixiang also created an odd costume. At the same time, the brand continues to pay attention to world peace, protect the environment, animals, anti-violence and anti-drug social phenomena. At the same time full of innocence, the brand's anti-war symbols, love, smiling faces and bright colors, all reflect these advocacy of love.

It is a pity that Mr. Franco Moschino died of colon cancer in 1994. His college classmate and lifelong friend Rossella Jardini succeeded him. In 2008, he changed the name Moschino Jeans, established in 1986, to Love Moschino. At the same time, Rossella Jardini used Moschino's favorite heart-shaped elements extensively in the product design of the main brand Moschino and the two sub-brands Moschino Cheap & Chic and Love Moschino.

In 2013, the creative director changed to American designer Jeremy Scott, who was also a ghost designer.

Jeremy Scott's sarcasm of American culture is also "all spare no effort." The playfulness of the famous fast food McDonald's created the McDonald's series and it is highly sought after.

MOSCHINO freshener series, that mobile phone shell is not too famous ~

The series based on the game Mario is rather quirky and cute.

From Madonna to Gwyneth Paltrow, from Alicia Silversted to Fran Descher, celebrities love Moschino's weird style.

Katy Perry was almost naked to shoot Moschino.

The full-featured Moschino is simply a favorite of ghosts and motorists. Xiaoyi is also unable to love. To see more of these solemn and elegant, this witty and playful brand is simply a breeze (as if this term is not appropriate). ~ Moschino's uniqueness and distinctive personality are inspired by the unwavering creativity and brand spirit.