The development of Putian jewelry industry is the industry supply side reform

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黄金

"Putian craft is the best in the world." In recent years, Putian has won several titles such as “Hometown of Jewelry” and “Hometown of Jewelry”. At present, there are more than 1,000 enterprises involved in the production, processing and sales of gold jewelry in the urban area of ​​Putian, with more than 120,000 employees. According to Zhou Lianqing, over the years, with the great attention and promotion of the Putian Municipal Party Committee and the Municipal Government, the gold and silver jewelry industry has ushered in an unprecedented development opportunity. Many people have got rid of the traditional concept of family-style workshops, boldly pioneering and innovating, and attracting folks. Capital, aggregating technical strength, has embarked on the road of starting a business, and promoted the rapid development of Putian gold and silver jewelry industry.

Zhou Lianqing pointed out that since last year, the state has proposed structural reforms on the supply side. Party committees and governments at all levels in Putian have taken the initiative to cultivate industry leaders, guide and support enterprises to innovate and continuously improve their competitiveness. By the end of 2015, there were 40 large-scale enterprises in the gold and silver jewellery industry in Putian City, an increase of 6 over 2014; the industrial output value was 8.13 billion yuan, an increase of 15.7%; the sales value reached 8.13 billion yuan, an increase of 16%. It has also built a number of parks including Putian Arts and Crafts City, Shangtang Jewelry City in Xiuyu District and Putian International Jewelry Industrial Park in Beigao District, and has formed a multi-brand coexistence of various types, fashionable, unique styles and leading technology. Silver jewelry product system.

Zhou Lianqing told reporters that with the supply-side structural reform as the core, it is necessary to guide enterprises to seize the high-end of the value chain through transformation and upgrading. He said that in the future, the gold and silver jewelry industry will continue to highlight production, manufacturing and processing capabilities, refined management capabilities and computer design, rapid prototyping, laser molding, network technology and computer management, making the production of Putian gold and silver jewelry enterprises Technology continues to maintain the domestic advanced level.

In the gold and silver jewellery industry, where the competition in the production and processing industry is becoming more and more fierce, Putian is embarking on a characteristic development path of tailoring and softening production according to consumer demand. According to Zhou Lianqing, at present, a number of distinctive processing and distribution centers have been formed in Putian. Among them, Shantou Gold Jewelry Street has more than 300 gold, platinum, mold and jade processing enterprises, and employs 15,000 people. The products involve a variety of folk traditional jewelry required by western ethnic minorities, with an annual transaction volume of more than 3.5 billion yuan. It has become a well-known gold jewelry gathering place in Fujian Province.

In the silverware market of Shangtang Jewelry City in Xiuyu District, there are more than 700 related processing enterprises and 25,000 employees. It is a diversified multi-functional large-scale silverware market integrating jewelry design, development, wholesale and production. The volume is more than 4 billion yuan, becoming the third largest silverware trading market in China after Shenzhen and Yiwu. In addition, the crystal gem processing base in Houwen Village of Shantou Town and the jade processing area in Huangshi Town also form an interactive relationship with other industrial bases such as Ganzhou and Guangdong Sihui.

In recent years, Putian City's gold and silver jewelry industry has won the "China Jewelry and Jewelry Characteristic Industry Base", "China's Silverware Hometown", "China Silver Jewelry City" and "China Gold Jewelry Township" four "Guo Zihao" brands. It has 55 national patent products, 10 famous brand products in Fujian, 7 famous trademarks and 12 well-known trademarks in Putian.

The industry has widely circulated the saying of “10 jewelers and 8 Putian people”. Zhou Lianqing told reporters that the people of Putian are diligent and intelligent, and their judgment on the market is advanced and forward-looking. At the same time, the concept of the village is very strong and the private capital is active. It is reported that Putian people in the gold and silver jewelry industry in the country more than 20,000 dealers, annual sales of more than 100 billion yuan, accounting for more than one-third of the national total sales, the products are sold at home and abroad.

For the specific goal of the next jewelry industry, Zhou Lianqing also said that Putian City has established a clear development idea. First, the Putian Municipal Party Committee and the Municipal Government will introduce relevant industry support policies, actively guide enterprises to “return the headquarters”, and establish school-enterprise cooperation with the universities of Meizhou Bay Vocational and Technical College and Fuzhou University Arts and Crafts College. Mode, vigorously promote and cultivate the "artisan spirit."

In addition, it will encourage the support of gold and silver jewelers under the leadership of industry associations, using the "Internet +" model of innovative marketing model to further enhance the "find silver network", "also buy silver" and other online platforms. At present, the platform construction has achieved initial results. In 2015, “find the silver network” realized a transaction of 410 million yuan.

According to Zhou Lianqing, the “Putian Crafts China Tour” special event will be held in the near future. The “artisan spirit” will be closely integrated with the industrial development, and the world’s outstanding design talents will be gathered. Through personalized customization and large-scale production, the structural adjustment of the jewelry industry will be explored. .

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Sports watches can be divided into three categories according to the types of their motion sensors: pedometer watches, GPS watches, and heart rate watches. Of course, there are many types of non-professional sports watches.
Pedometer sportwatch
The motion sensor of the pedometer watch is a 3D acceleration sensor, which can sense the three-dimensional motion acceleration generated by human movement, such as walking and running, so as to record the number of steps per unit time. Calculate the speed and distance of the human body through the input step length, and calculate the calories burned through the input weight. Its advantage is that it can be used for outdoor and indoor sports, is not affected by the weather and is very power-saving, and can store several days of exercise data.
GPS sportwatch
The GPS watch calculates the distance moved per unit time by receiving the satellite position signal WAYPOINT, and calculates the moving speed. The accuracy of the position signal is determined by the strength of the satellite signal and the sampling rate. For example, the accuracy of a sampling rate of 1 second is obviously higher than that of a sampling rate of 60 seconds. However, a too high sampling rate will cause the battery to drain too quickly. Its advantage is that it can record the trajectory of the movement and synchronize it to the map.
Heart rate sportwatch
The heart rate watch uses the heartbeat current of the human body to measure the heart rate of the human body. The human body has different levels of heart rate at different exercise intensities. Internationally, the percentage of exercise heart rate to the maximum heart rate is divided into light activities: 50-60%, aerobic exercise 60-75%, endurance training 75-85%, intensity Training 85%-100%. Choosing different heart rate zones can achieve different training exercise effects.
Of course, the above three basic functions can also be combined with each other, such as heart rate pedometer, GPS heart rate monitor and other sports watch combinations.

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