Recently, LACOSTE held a spring/summer 2017 new media preview at the Beijing Visual Classic Art Museum. Vibrant summer, LACOSTE's new spring and summer collections showcase the brand's motor genes while incorporating more sexy and printed elements, presenting a diverse style of wear.

Entering the venue, LACOSTE x Yazbukey 2017 spring and summer cooperation series immediately caught the eye. The Yazbukey brand was founded in March 2000 by designers Emel Kurhan and Yaz Bukey. The Ottoman-inspired princess designer Yaz Bukey skillfully combines flat paintings with three-dimensional accessories, boldly outlined comic-style patterns, and interesting Fonts, exaggerated geometric figures, and countless "big eyes" and "red lips." This collaboration series combines its iconic red lips with big eyes and tennis balls, and combines them into a variety of interesting geometric patterns on POLO shirts, T-shirts, shorts and baseball caps for a different look.

Looking along the promenade, the pictures on both sides show a long history of the brand. The center of the promenade is the LACOSTE classic bag CHANTACO series, and the CHANTACO bag is made of small embossed leather, both in shape and touch. Very close to the golf ball. This leather is a symbol of the LACOSTE brand, showing its excellent French craftsmanship and retaining the unique DNA of LACOSTE. CHANTACO bags are a unique product line for LACOSTE. In the spring and summer of 2017, LACOSTE launched the new men's CHANTACO bag series, which is sporty and elegant. It caters to the endless busy activities and daily leisure travel needs of modern urban men.

Entering the center of the venue is the LACOSTE New York fashion show series. Inspired by a designer's magical delusion in Villa Marabat, Italy, this collection reinterprets the concept of comfort, elegance and sensuality. The style of the bathrobe is inspired by Brigitte Bardot's stunning debut in the movie Despise; the sporty sensation of wool and mesh creates a sporty look that keeps the skin close to nature; the fisherman jacket in PVC The shape of the large raincoat is reminiscent of the family living by the sea. Under the sunshine and the waves, it is undoubtedly the perfect choice for vacation and leisure. The classic sports pieces are re-cut by the designer, with smooth lines and light windbreaker jackets. They are still rigorous, but they break the rules and define the new style of French. The LACOSTE LOGO image also shines and becomes a graffiti painting full of childlikeness. Pop color brings life to the clothes more vividly. With its simple style and free spirit, and inspired by the charm of nature, LACOSTE 2017 Spring and Summer Fashion Week series was born from the new will.

On the right side of the New York Fashion Show series, we see a limited collaboration series between LACOSTE and artist Jean-Paul Goude. Brand Design Director Felipe Oliveira Baptista and Jean-Paul Goude led us on a wonderful journey. The costumes of the two dressed lizards stand out from the imaginary world of Jean-Paul Goude, embroidered in men's and women's wear, children's wear polo shirts, shopping bags, clutches and limited bomber jackets. The designer not only authorized Jean-Paul Goude to design the LOGO on the limited edition, but also designed the 2016 LACOSTE Christmas advertising blockbuster and bag.

Step forward, LACOSTE men's and women's ready-to-wear collections show off. The perfect curve series meets the French elegance on the tennis courts of the past and the modern minimalism. The theme of the early spring is transformed between the modernism and the light and shadow games of the architectural lines, creating a structure and a sense of graphics. Dynamic graphics, silver edging and new craft fabrics bring a relaxed, 21st century retro tennis sport. The playful fashion collection is full of energy and is reminiscent of the sporty trend of the 1990s. Classic patterns, small embossed mesh fabrics and Pope's color scheme create a dynamic look that is full of infinite vitality, while the blue, beige, white plaid and linen fabrics make the overall look softer and lighter. Handsome and comfortable, the collection's dynamism exudes a fresh and natural texture. The radiant collection brings us a wonderful view of the French Riviera. Slim-fit tailoring and airy fabrics lead you through a sunny walk in LACOSTE. The pop color blends a variety of multi-level blue tones, and the geometric stitching brings a vintage and modern look. The combination of irregular stripes, checks and color patches is fun.

Going to the display area on the left, the LACOSTE LIVE Spring/Summer collection presents a dynamic summer vibrancy, and presents two series of fun ping-pong and playful summer on the classic and practical basis. The classic models and minimalist lines are infinitely magnified, creating a new abstraction. All the subtle details that are visible or invisible change the intrinsic elements. The back of the POLO shirt and the zipper on the side of the jacket have invisibly changed the silhouette of the clothes. The high-tech materials and ergonomic cuts make the wearer feel "moving and moving" to the greatest extent. In the tailoring and plasticity of the dress, the streaks of stripes and color blocks create a new style of texture.

The other side of the LACOSTE L!VE x ULTRAMAN TIGA series also attracted a lot of attention. To commemorate the 50th anniversary of the Altman TV series, LACOSTE L!VE and Altman officially launched the joint series. This limited-edition series is inspired by Diga Altman. The classic POLO shirt and sweater are based on the classic color of Diga Altman. The red LOCOSTE L!VE logo on the chest carries Digau. Terman's Japanese LOGO. The packaging of this limited cooperation series is also inspired by Altman, retro and refined.

The charm of accessories can not be ignored. In 2014, LACOSTE launched the new L.12.12 men's watch, inspired by the brand's famous jersey. In 2016, the brand launched a new series of women's watches. These colorful watches can be combined with more occasions and individual moments, designed in a classic, pure, casual style, natural and more feminine. Whether on the sports field or under the field, the wearer's elegant figure can be brought out by its eternal and simple beauty. The glasses series implements the brand's design concept, perfectly balancing the sporty elements and elegant style, and blending the charm of retro and modern to create a new series of glasses. This season's new style is designed with exquisite and versatile frame design, combined with tradition and innovation, elegance and technology, as well as appearance and function, successfully transforming the glasses into permanent classics. The classic L.12.12 shoes represent the essence of the brand, the lines are simple and tough, the design is dynamic, and adds more subtle elements, including ultra-soft top leather uppers and brand-specific punching for more casual sports. Toe detail. The outsole of the shoe features a unique line that is simple and dynamic, while the molded insole gives the shoe comfort and breathability. The iconic LACOSTE LOGO is dotted with it. The L.12.12 trademark is printed on the tongue, and the simple solid color is matched with the fashionable and exquisite shape to present the brand's high-quality characteristics.

Looking to the opposite side, it is the brand's classic sports series. Both style and function are the consistent design direction of LACOSTE. At the same time, this preview event also showed this year's LACOSTE brand and the French Open - Roland Garros cooperation series, highlighting the 2017 spring and summer LACOSTE sports series, not only across the boundaries between fashion and sports, but also presents both function and style. Daily dress.

Even if the summer heat is constant, the diversified style of wear will always bring more surprises and fun. In the dynamic vitality, the French elegance is preserved, and at the same time, a touch of modern and sexy is revealed. The LACOSTE 2017 spring and summer series leads the new trend of urban sports sexy style.