Fendi 2018 Holiday Series. Image credit: Vogue

Peekaboo should be considered a "young man" in the entire Fendi family. Its correct pronunciation should be Peek-A-Boo, meaning hide and seek. It is the game where the adult covers his face with his hands and approaches the baby and then suddenly pulls out the strangeness to make a child. The name Peekaboo is probably due to the characteristics of this bag: one side is the handle of the bag, and the other side can open the bag buckle to reveal the inside, like the game of hiding cats.

In 1992, Silvia Venturini Fendi joined Fendi as creative director of the brand. The daughter of Anna Fendi, one of the five sisters of the Fendi family, designed Fendi's many highly acclaimed works. The Baguette she designed for Fendi in 1997, in the age of no social networking, sparked a global upsurge for months. In "Sex and the City," Samatha, one of the heroines, bought a fake limited edition in order to get a bag of batons.

Silvia Venturini Fendi

Baguette (Baguette)

After that, in the 2009 Spring Summer show, Silvia Venturini Fendi launched another masterpiece for the family, Peekaboo. This bag soon became the style that the world’s most famous ladies competed for.

Peekaboo was just as popular as all IT Bags when it was launched in 2009. However, it is not like other explosive bags, after the heat retreat after failing, and soon replaced by other explosions in the new season. Peekaboo's exuberant vitality made him around 2014, and ushered in the second wave of boom. Peekaboo, which rose a price two years ago, is undoubtedly the cash cow of the Fendi family, and it is one of the classic packages that will never be outdone.

In terms of size, Peekabooy has Large, Regular, Mini, Micro points. Although each size is very popular, Mini and Micro are more suitable for Asian girls.

Olivia Palermo

Korean artist Cui Zhiyou

Yoyo Cao

Kourtney Kardasian and daughter

The best-known Blake Lively portable large Peekaboo in the hit TV series Gossip Girl

Gossip Girl's Blair Back Yellow Peekaboo

And Fendi also introduced Peekaboo for men.

Peekaboo for male monsters

As an evergreen bag, looking back on the growth of the past eight years, how much did Peekaboo actually play? In the spring of 2009, Peekaboo still maintained a pragmatic neutral simplicity.

Fendi 2009 Spring

Poster of Fendi Peekaboo in 2010

Peekaboo and the 2015 spring show return in 2014, and the launch of the mini model is a major highlight. And the overall style is more lively and diverse.

Spring 2015

In 2015, with fashion stars Anna Dello Russo, Mao Inoue and Fuyuko Matsui, five limited edition Peekaboo was auctioned at Tokyo University of the Arts.

Peekaboo 2015 star cooperation limited edition

In recent years, it has become a trend to stack Peekaboo with a wide shoulder strap or a mini bag.

Spring 2016

In autumn and winter of 2016, it became an embroidery and a wave.

Autumn and winter 2016

Spring 2017 Peekaboo becomes even more young.

Spring 2017

To the 2018 holiday series, it is more mature and elegant.

2018 Holiday Series

Recently, Fendi launched the Peekaboo China Project and made a series of Peekaboo collaborations with Chinese celebrities in Sanlitun, Beijing. There are six bags in total, namely Liu Wen, Guo Jingjing, Yang Ying, Yang Lan, Liang Yuanyi, and Peekaboo's special section created by Yipin Yi for Fendi.

Ye Jintian Cooperation

Liu Wen cooperation

Liang Yuanzheng cooperation

Angelababy Cooperation

Guo Jingjing Cooperation

Yang Lan cooperation