Ningbo makeup world

Fashion city transformation and starting again

——Writing on the occasion of the opening of the 21st Ningbo International Fashion Festival

In addition to the golden autumn, the neon is flying, the annual Ningbo International Fashion Festival is just around the corner, and the city of Ningbo is full of guests and friends.

Here, it is the hometown of clothing that is famous in the sea. Born in China's first modern clothing genre, the red tailor, they not only sewed the first Chinese tunic suit, but also opened China's first suit shop and founded the first suit craft vocational school. Straight to the present, the spirit of the craftsman's ingenuity and the spirit of excellence, still passed on from generation to generation.

Here, it is a famous clothing city with strong industrial base. A number of leading enterprises such as Youngor, Shanshan, Luomeng, Shenzhou, Taiping Bird, Boyang, and Veken have risen strongly. The development pattern of product diversification, brand diversification and market segmentation has clearly emerged, making it the largest garment production in China. base, Chinese clothing brand base and export base of clothing, and the China textile industry Association awarded the title of "innovation model city for sustainable development of China's textile and garment industry."

Ningbo installed, makeup world. In the face of the tide of the Internet era and the new normal of economic development, how to adapt to change, embrace dreams, how to find new growth points, accelerate the advancement of new markets including countries along the “ Belt and Road ”, and become another new question in front of Ningbo. .

The Ningbo International Fashion Festival, which will be held from October 19th to 22nd, will give people more expectation.

Accumulate for 20 years, condense industrial strength

Ningbo International Fashion Festival is the first large-scale economic and trade activity in Ningbo history. Since 1997, it has been successfully held for 20 consecutive years. It is indispensable for Ningbo to expand its internal and external opening, promote the transformation and upgrading of the garment industry, and strive to create a “Ningbo Pack” city business card.

The relevant person in charge of the Ningbo Economic and Information Committee recalled that when the first clothing festival was held in 1997, the LOGO of the clothing festival was covered with streets and alleys. The whole city was filled with a strong festive atmosphere and became a new platform for the cultural activities of the citizens at that time.

After that, the functional positioning of the Ningbo International Fashion Festival changed in line with the times, and it was more professional, more pragmatic, and “relying on the industry, upgrading the industry and serving the industry” and achieving a gorgeous transformation. More and more professional merchants from home and abroad gathered in the exhibition, more and more new designers are rushing to stage, more and more industrial new technologies and new equipment are unveiled... Ningbo International Fashion Festival is expanding its influence while helping The concept of the transformation and development of Ningbo garment enterprises, broadening the international vision, adding fashion elements, innovative marketing methods, long-sleeved and good-spirited, outstanding -

At the 4th Fashion Festival in 2000, Taiping Bird Company launched the concept of “doing no fashion for fashion” and differentiated competition ideas, creating a “quick fashion virtual development model” to realize the enterprise from production of clothing to brand operation to fashion manufacturing. The rapid transformation has led to a new revolution in the clothing industry.

At the 7th Fashion Festival in 2003, Shanshan Group and the China Fashion Designers Association and the French High Fashion Association jointly hosted the “Return of Paris – Contemporary Chinese Outstanding Fashion Designers' Conference”, combining elements of Chinese and Western clothing culture. Together, it created an "alternative" sense of fashion, allowing the world to see the fashion concept from Ningbo.

A group of local apparel companies have transformed their own brands, and emerging brands such as Figo, De Mana, Esback, STEVE & VIVIAN have flourished. Casual wear, denim products, multi-faceted, women's and children's wear colorful fashion, completely changed the embarrassing situation of Ningbo's original men's clothing to sing "one-man show".

A number of innovative apparel electricity supplier marketing channels, try their hand "Internet +." In recent years, Youngor Group has invested a total of 3 billion yuan in channel construction, transforming all physical stores into offline consumer experience museums under the O2O model, and fully applying big data means to omni-channel marketing, making each store become keen. Market tentacles. Taiping Bird, Weike, Boyang, GXG and other clothing leading enterprises are also racing to chase the digital economy, and the e-commerce business continues to lead the domestic counterparts and become a beautiful landscape.

Because of the festival. In the past 20 years, the total industrial output value of textile and clothing regulations has increased by nearly 4 times, the total profit and tax has increased by more than 6 times, and the export delivery value has expanded more than three times. In 2016, Ningbo's main business income of more than 20 million yuan was 906 textile and garment enterprises, with an annual output of 1.5 billion pieces of various types of clothing, achieving a total industrial output value of 120.68 billion yuan.

Take the festival as the medium. In the past 20 years, it has attracted South Korea's Seoul, Daegu, Busan, Japan's Shizuoka, Hamamatsu, Italy's Florence, Britain's London and other world-renowned clothing industry markets, and Ningbo became a sister city.

The exhibition is symbiotic with the industry and the city, and it is constantly developing.

As a professional exhibition, each Ningbo International Fashion Festival will determine the theme of the corresponding festival according to different industrial development environments, so as to adapt to the background and new situation of economic development at home and abroad. This year's clothing festival, the same highlights are brilliant and exciting.

According to the organizing committee, this year's clothing festival will open six exhibition halls of Ningbo International Convention and Exhibition Center, with an exhibition area of ​​about 40,000 square meters. A total of 239 clothing enterprises and 210 famous brands will appear on the same stage. In addition to Ningbo local apparel companies and brands, there are also companies and brands from 12 countries and regions including the United Kingdom, Italy, the United States, Canada, South Korea and Japan. At the same time, we introduced the German ISPO AWARD 2017 ROADSHOW (2017 Global Design Awards Tour) to showcase the world-class outdoor sports products of high-tech.

In addition to the colorful static display, the special release show of domestic and foreign brands, the special release of domestic and foreign designers, will also be staged in the 4th Hall of Ningbo International Convention and Exhibition Center.

This year's Fashion Festival will continue to closely follow the industry's development hotspots, hold a number of high-end industry forums, invite fashion experts and apparel industry experts and scholars to exchange ideas on the most fresh and cutting-edge perspectives in the industry, and provide enterprises with multi-angle intellectual support. Among them, the 3rd China Men's Wear Summit Forum will combine the characteristics and advantages of Ningbo's garment industry to explore the development trend of men's wear industry, take culture and innovation as the carrier, and use modern technology as the means to break through the breakthrough of garment industry transformation; the third Chinese clothing intelligent manufacturing Forum and matchmaking will "Made in China 2025" under the circumstances, how to enhance the level of clothing manufacturing industry intelligence, speed up transformation and upgrading themes exchanges; 2017 Chinese apparel buyers matchmaking Conference and will strive to accomplishing Chinese consumer trends clothing The annual platform for the release and procurement market development research results will maximize the collection of apparel procurement resources and build the resources of the Ningbo Garment Purchasing Center. The 2017 China “Apparel + Internet” Forum and Matchmaking Conference aims to strengthen the “Internet +” for apparel enterprises. The guidance and support of the clothing companies to provide Internet procurement, Internet services and Internet market channels in support and guidance.

At the same time, a number of full-industry chain docking activities will be held during the festival. "In response to the diversity of business needs, integrate various resources of the exhibition, carry out various industrial chain docking services, and further promote the development of new technologies, new formats and new models of the garment industry."

In line with the new situation, the company will start the whole process

Enterprises are the protagonists of economic development. Economic development has entered a new normal, how to continue the transformation and upgrading of Ningbo's garment industry, focus on supply-side structural reforms, and adapt to new consumer demand. This requires the government to coordinate design from the policy aspect, the need for clothing festivals to sing, and more importantly, the enterprise itself. It is necessary to have the endogenous power to make the products fine and fine, and to improve the channels.

In recent years, the Ningbo garment industry is in a certain period of stagnation during the period of “not going up” and “not being warm”. At present, according to the “3511” new industrial system determined by Ningbo, the fashion textile and garment industry has been included in the five traditional advantageous industries in Yucheng, with the country’s first “Made in China 2025” pilot demonstration city falling in Ningbo, the new era. Ningbo installed "the wind began to sail, the inheritors of the "Red Gang Tailor" were shouldering responsibility and duty.

The key to the development of the garment industry lies in innovation, not only to pursue product upgrading, but also to replace new ideas and plan new strategies. Ningbo garment industry leading enterprises - Youngor Group, on innovation, not only to develop eco-friendly fabrics in the field of hemp fibers, widely used in apparel products, is still on the Ningbo International Fashion Festival last year launched MAYOR brand, and with The world's top five fabric manufacturers have cooperated and achieved the industrial chain shift upgrade through the marketing concept of “Global High-grade Fabric + Made in China”. At this year's Fashion Festival, Youngor Group will also adopt a multi-brand development strategy to meet the trend of consumer personalization and launch its 130-year-old American brand “Hart Max”. Previously, Youngor Group has acquired the brand's management rights in China, and is currently reorganizing the brand. In the background of American business and leisure style, it integrates outdoor elements to meet the new needs of free and leisure life.

Hu Ganggao, general manager of Youngor Group Holding Co., said that in the future, Youngor Group will further innovate its development mode and regard “four-in-one”, namely standardization, automation, informationization and intelligence , as the focus of enterprise transformation work, so as to realize the industry. Data collection and application, to provide customers with more personalized high-end services.

Not only Youngor, but now Ningbo clothing companies have made innovations, and they are on the stage and compete.

Luomeng Group adheres to the design concept of “classic, fashionable and elegant” and is committed to introducing the latest fashion trends from abroad into the Chinese market. Not only hired European top designers as the chief designer of the brand, but also set up a modern clothing design institute in Shanghai, a menswear design center in Milan, France, Paris, a women's development studio in Korea, and a clothing research center in Ningbo. To build a high-end, high-grade global design network chain, with product design innovation, and constantly enhance brand value, bringing consumers a new experience. At the same time, it has invested heavily in the introduction of advanced equipment from Italy, France, Germany, Japan, Switzerland and other countries to create 10 global high-end garment production lines, equipped with EPR modern technology information system, and quickly convert information into decision management 24 hours a day. The first productivity.

Kwong Yuen Textile fabrics have been developed in the field of knitting for 20 years, Adidas, H & M, Muji and many other international brand suppliers, with an annual output of tons of knitted fabrics. Nowadays, in order to comply with the new trend of consumers advocating green nature, Guangyuan Textile has made great efforts in product research and development and innovation, on the one hand, vigorously develop plant printing and dyeing, through the use of natural plants, Chinese herbal medicines, flowers, vegetables, tea, etc. The way of dyeing is fabric dyeing, which reduces the harm of chemical dyes to human body and avoids the pollution of chemical dyes. On the other hand, it actively cooperates with universities such as Hong Kong Polytechnic University, Donghua University, Zhejiang Textile and Apparel Vocational and Technical College. Into the field of ecological textiles, becoming the most potential clothing brand in Ningbo. At this year's Fashion Festival, Shanshan Group will also bring the latest men's fashion trend release. Danke Yun will showcase the innovative technology of sweater production. Maizhonglin will launch a new brand of clothing brand culture. ......

At the moment, the tide of the Internet is surging, and smart wearable equipment has become the new favorite of the clothing industry. As a pilot city of “Made in China 2025”, Ningbo's garment enterprises are taking advantage of the trend and accelerating the pace of “intellectual creation”. Ningbo Aibang Intelligent Technology Co., Ltd. is a new generation of smart clothing enterprises. At this year's Fashion Festival, Aibang will launch a new series of "Inch Grass Heart" series of intelligent ECG monitoring clothing products. Although its appearance is similar to that of an ordinary sports top, it has four core technologies: flexible fabric electrode, flexible circuit, patented ECG algorithm, cloud service platform, and an MP3-sized ECG receiver through the chest. You can connect your phone and view the wearer's ECG in real time. The person in charge of the company expressed confidence that the company is currently collecting feedback from the users and plans to cooperate with institutions such as nursing homes to better market.

The intelligentization of the garment production process is also one of the paths for the future development of the garment industry. The Ningbo Zhiteng Knitting Technology Co., Ltd. and Ningbo Shengruisi Industrial Automation Co., Ltd., which participated in this exhibition, have made interesting explorations in the fields of intelligent production equipment and intelligent assembly lines. Ningbo Zhiteng Knitting Technology Co., Ltd. has developed a fully automatic intelligent ironing machine that achieves flattening through an automatically retractable clothes rail; precise heating by intelligent jet design; standardization of ironing by recording details of knitted garments Easy to operate. The ironing operation time is reduced, the steam energy consumption is saved, and the work efficiency of the sweater ironing is greatly improved. Ningbo Shengruisi Industrial Automation Co., Ltd. focuses on creating a personalized intelligent production system for apparel companies. Liu Jiusheng, general manager of the company, said that at present, St. Ruisi can produce intelligent assembly lines for textile and garment professional equipment including intelligent sewing, intelligent hanging, intelligent warehousing, etc., and has provided services for many well-known enterprises such as Jiu Muwang, 361 Degree, Haishu Home and so on. .

As the wind vane of the clothing industry, Ningbo International Fashion Festival not only provides an open communication window for Ningbo's garment enterprises, but also enhances the intelligent level of Ningbo's garment industry through brand clothing display, business matchmaking, fashion trend release, and intelligent technology promotion. To create a fashion industry base with international influence and build a "famous city name capital" to actively assist.

At the moment, the 21st Ningbo International Fashion Festival is in place and looks forward to the arrival of guests from all over the world.