With #OFFICE as the theme, IMMI puts the new collection into the everyday scene of “work”. As a result, the brand created the show layout with the inspiration of “IMMI Shanghai Office” and used the white carpet and seats to create a clean and tidy office atmosphere with the long history of the Shanghai Waitan Gallery on the 3rd. The black, blush, dark green, and dark blue of the American minimalist artist John Maccracken's art installation became the color inspiration, extending from the new series of costumes worn on the model to the pillars on both sides of the show floor, in a static motion. Will be serious and interesting intertwined.

#About new series ↵

IMMI show music

"She wears a 42-yard suit for men and heels for high-heeled shoes. It's a confident portrait." It was the final portrait of IMMI Lady this season.

In the new series of silhouette designs, IMMI employs the most traditional men's suit “TAILORING customization” method to make garments, which are meticulously considered in the details of plate shape and trimming. Simple and neat straight lines perfectly outline the overall outline of the suit, while the irregular cuts and arcs that spread on tops and long skirts add a careless elegance and casual temperament to the subtle sense of restraint.

The new series features neutral colors such as blush, dark green, blue and black and white. It also joins the romantic wave point and stripe design to break the single sense of solid color fabrics, bringing the overall minimalist design style. Surprising jumping and femininity.

"The transmission of timeless elegance in the classic style, and the unconventional elements beyond the traditional in the occasional rebellion" is the attitude that IMMI has always pursued. This is also true in the selection of new season fabrics. IMMI breaks the idea that denim fabrics can only be used as jeans or jacket tops. It is used in a large number of suits and overcoats to create interesting new designs with anti-traditional thinking.

In addition, environmental protection is the concept that IMMI has always adhered to. Following the introduction of second-hand jeans re-cutting series in 16 years, this season's denim fashion has been selected by factories that have advanced wastewater treatment systems, while rejecting the use of fur and feather materials, and persisting in a large number of Organic cotton, silk, cashmere and other natural materials are used to ensure quality and value.

On the day of the event, the brand's friends Zhou Xun, Pu Shu, Zhang Yiyi, Yuan Hong, Jiang Qinqin, Qin Hao, Liu Ye, Dong Ye, Hot Yizha, Chen Zihan, Ye Yiqian, Wang Lin, Nic Lichen, Zhu Xudan, Lu Shan, Che Yongli, Zuo Dajian, Li Xiang Many other stars have come to the show to witness the successful release of IMMI's debut.

IMMI's name comes from the concept of "you and I in the mirror, symmetrical aesthetics", as XIAOJUN and XIAOMIN are complementary and tacit.

Every woman wearing IMMI

All confident and courageous

Humility and independence in pursuit of self

She is not necessarily the focus of much attention

But the natural distribution of charm makes it always attractive to her.

She is practical and full of passion

Is living in the real world

Don’t worry about daydreaming