Over the years, many home textile brands have established a brand image in the industry and market through the professional platform of Shanghai Home Textiles Exhibition. As far as enterprises are concerned, Shanghai Home Textiles Exhibition has become the cradle of important brand cultivation for enterprises. Under the long-awaited expectations, the "China International Home Textiles and Accessories (Spring and Summer) Expo" held concurrently with the Fashion Show, Fabric Show, Yarn Show, and Knitting Show will be grandly opened at the Shanghai National Convention and Exhibition Center on March 14, 2018. ! We will once again use the elegance of the product to move the spring, and the style will be full of prosperity!

Accurate orientation, pick your exclusive buyer

It is worthy of the exhibitors' attention that the 2018 Shanghai Spring Home Textile Exhibition will select exclusive buyers according to the characteristics of each exhibitor, and accurately invite customers, department store super, agents, franchisees, overseas offices in China, importers and exporters, bulk purchase, wholesale. Merchants, commerce companies, network e-commerce, indoor home designers, hotel procurement, boutique real estate developers and other comprehensive coverage. At that time, the people of the relevant textile industry will gather in full, and use the distributor channels to promote the brand of home textile industry!

Embrace Tmall again to help you achieve borderless consumption

Since the strong return of the Shanghai Spring Home Textiles Show in 2016, the organizers have continued to innovate in many fields in recent years. Try to approach the C-end, break through the consumer boundary, and advance in the process of exploration. For example, the "Tmall Live" at the 2017 Shanghai Home Textiles Exhibition has achieved the perfect combination of online and offline. The successful introduction of Tmall Live has enabled the total amount of material to be delivered to 1.66 million, with a total reading of 12.03 million. And get the recommendation of Youku video and Tencent video website channel. It is worth mentioning that the number of visitors to the 14 merchant shops increased by an average of 189%, the transaction volume of the store increased by 662%, and the number of paying buyers increased by 459%. Based on this, the 2018 Shanghai Spring Home Textiles Exhibition will further deepen cooperation with the Tmall platform, integrating online and offline, and truly enter the consumer side to achieve borderless purchase.

Humanized partition, let your booth 360° no dead angle

In addition to the strong "assistance" of "Tmall", the 2018 Shanghai Spring Home Textiles Exhibition will also carry out more humanized zoning and display. It is understood that this home textile exhibition will launch several major theme sections according to the product division. The domestic sales area includes: smart home, overall home, wedding series products, baby products, summer cool products, brand towels, etc.; export areas include: silk quilts, silk quilts, duvets, quilted quilts, blankets, carpets, Coral velvet, flannel and other raw materials; domestic and foreign sales comprehensive area covers: cushions, pillows, towel towels, bedding fabrics, four-piece sets, etc.; supporting equipment includes: hanging production lines, sewing equipment, digital printing equipment.

Diverse combination, open a new life together!

In addition, the 2018 Shanghai Spring Home Textiles Exhibition will continue to promote the "Scientific Use of Towels Exhibition Area", "Intangible Cultural Heritage Exhibition Area", "Textile Creative Design Competition Area", etc., to guide mass consumption, accumulate cultural connotations and advocate original design in the depth field. Based on the inherent advantages, trace the source of healthy home textiles, grasp the pulse of fashion, and open a new life!

2018 Spring and Summer Home Textiles Exhibition

HomeIntertextile

China International Home Textiles and Accessories (Spring and Summer) Expo is hosted by China Home Textiles Industry Association, China Council for the Promotion of International Trade Textile Industry Branch, Messe Frankfurt (Hong Kong) Co., Ltd., Beijing Youshang Bozhan International Home Textiles Exhibition Co., Ltd., Frankfurt Exhibition ( Under the supervision of Hong Kong) Co., Ltd., China National Textile and Apparel Council is the guiding unit.

Editor in charge: Xu Yuehua