BAPE is mainly distributed in Japan, China, and Singapore, but it is also sold at Selfridges in London.

The BAPE Paris store will look a little bit higher than other stores, with stainless steel walls, grey marble floors, works of artists Adam Lister in the name of a pixel painting style, and an exclusive sale of limited editions with the Eiffel Tower and the national flag pattern. Costumes.

In addition, furniture, dolls, cosmetics, art exhibitions, and coffee shops will all be included, more like a lifestyle shop.

BAPE cars on the streets of Paris

In 1993, Nigo founded BAPE in Harajuku, Japan. His full name is "A Bating Ape in Lukewarm Water", which means that he is a monk from the comfort of life and comes from the classic cult film "Planet of the Planet".

BAPE, which has gradually become a representative brand of street culture, was sold to the IT group in 2011. Nigo also admitted in his interview that he had insufficient business management capabilities. In the hands of the IT group, BAPE has been continuously making joint ventures, fully tapping the economic value of each design element and winning commercial success. However, there has been little innovation in product design, and sometimes it does not even seem to go too far. Heart, and lost a lot of loyal fans.

However, it is undeniable that BAPE still has a certain right to speak in the street fashion. BAPE registered a bape_france account on Instagram. The classic "shark coat" came to Paris by plane and appeared in the streets of the city. The current account has more than 10,000 attention, and there are no lack of expectations in the message.

Instagram photo of @bape_france

Paris, the birthplace of high fashion, owns LVMH and Kaiyun, two luxury goods groups. It is the "pilgrimage place" of countless fashion brands and fashionable people. The street fashion brand from the bottom has been difficult to squeeze into Paris. Supreme It was also in 2016 that it opened in Paris.

But now everything is different. Those street fashion brands that have been accused of plagiarism by luxury brands have more and more right to speak in high fashion. LV and Supreme cooperated. Demna Gvasalia, creative director of Balenciaga, showed on the show. Kering made a sweater. Those high fashions that want to win the favor of young people are hard to avoid the elements of street clothes.

Nowadays, more and more tidal brands begin to enter Paris, which is also a symbol of Tide brand identity.