The ANNAKIKI 2018 S/S design was inspired by a common social phenomenon - the "Phoneaholism" mobile addiction group - the lower-headed race, the emergence of mobile phones and digitization is already part of the progress of human history, but also undermined the normal life. We are accustomed to the “fast” fragmentation rhythm, life is occupied by various kinds of information, there are serious symptoms of mobile phone dependence, and people are increasingly approaching isolated islands of emotional expression.

In the task of simplifying the current rules of life that are dominated by smartphones and social media, designer Yang Zi brings us a highly provocative series that will not only be conceptually implied. In the sense of beauty, the audience is highly sympathetic; the two are intertwined, and each piece of clothing is both an interpretation of reality and a warning to those who have not yet awakened.

ANNAKIKI 2018 S/S

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Although this series has made a rich reference for retro images, it is also fully consistent with the depiction of contemporary society. In fact, graffiti, slogans and images of pop culture in the 3.0 era can immediately bring viewers into the current mobile poisoning frenzy. The 1980s-style silhouette with bold contrasts, while at the same time being hampered by elements such as asymmetry, wear, and transparency, makes it look like it is wandering between the past, the present, and the future.