IRO PARIS | 2018 FALL WINTER CAMPAIGN

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French luxury designer brand IRO Paris launched the new 2018 autumn and winter blockbuster, inviting fashion fashion supermodel Luna Bijl to appear, led by Ben Kelway as creative guide and Collier Schorr. This season, I still use direct methods to shoot, instead of using too cumbersome concepts to interpret IRO Paris's rock-and-roll style and relaxed style.

French luxury designer brand IRO Paris launched the new 2018 autumn and winter blockbuster, inviting fashion fashion supermodel Luna Bijl to appear, led by Ben Kelway as creative guide and Collier Schorr. This season, I still use direct methods to shoot, instead of using too cumbersome concepts to interpret IRO Paris's rock-and-roll style and relaxed style.

From the selection of this season's blockbusters to the model Luna Bijl's styling, the designer maintains a high degree of sensitivity to street culture. The scenes included Brooklyn's parking lot, away from the streets of the city center. At the same time, the subtle and interesting part of this season's blockbuster is the capture and use of light by photographer Schorr. The right shadows, tones and contrasts are obvious. . Schorr also gave the model Biji a stronger lens expression through a slightly raised lens, which made her better perform the IRO GIRL "a bit cool" image.

Key items from this season include: lazy OVERSIZED sweaters, leopard-printed suede coats, colorful shirts and high-heeled lambskin boots. The overall fall and winter style of IRO Paris is in the spring style – this is illustrated by the use of printed products and the use of neon colors. Because designer Laurent said: "We just noticed that people looking in the closet is feeling more and more "easy and happy."

Agency | Ben Kelway Studio

Creative Director | Ben Kelway

Photographer | Collier Schorr

Model | Luna Bijl

Stylist | Halley Wollens

Hair | James Pecis

Makeup | Petros Petrohilos

Location | Brooklyn, NY

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