On January 12, Tmall announced that it will work together with New York Fashion Week organizer, the American Designers Association CFDA to create a "Tmall China Day" at the 2018 New York Fashion Week.

According to the cooperation plan of the American Designers Association CFDA and Tmall, in the New York Fashion Week that merges men's and women's wear week, one day will be selected as "China Day". Tmall will select the best Chinese designer brand to display in the world's top fashion show. The American Designers Association's CFDA also included Tmall China Day on its official agenda, the first time in New York Fashion Week history.

Tmall is vigorously supporting the development of independent Chinese designers. This year, Tmall has a set of strategic plans to support independent Chinese designers. In addition to New York Fashion Week's "Tmall China Day" (Tmall China Day) to bring independent Chinese designers to the sea, Tmall also plans to empower new retail commercial power independent designers.

Independent designer brands have also come here. According to statistics, there are currently thousands of designer brands on Tmall, and this number is still growing rapidly. Recently, there are more than 40 independent designer brands.

As we all know, China's indigenous original design is facing a series of problems such as high production costs, long-tailed audiences, and difficult supply chain control. Relying on the Alibaba ecosystem, Tmall provides overall services for more designer brands from the IP output to the production supply chain, which greatly reduces costs. In addition, a large number of young users of Tmall provide designers with a steady stream of customers.

The Chinese independent designer brand MS MIN is an example of successful upgrade to a famous independent designer brand that enjoys Tmall business empowerment.

In 2010, MS MIN initially opened a shop in Taobao. 6 years later, founder designer Liu F

Lead MS MIN to open shop at Tmall. Now, the brand has two stores, Taobao and Tmall, both of which have performed well. In 2017, sales of Tmall MS MIN increased by 287.5%. Based on the analysis of Tmall's big data consumption trend, MS MIN also designed a new series to market this year.

Since both the Taobao and Tmall businesses are doing well, the MS MIN began to go online and offline.

MS MIN first settled in the department store and then Carver, and then went to the United States Saks 5th Avenue department store. In 2016, MS MIN also opened a physical store in the Shanghai luxury shopping district Shanghai Mall.

The Internet native designer brand, which grew up on Tmall, has grown rapidly since its arrival in 2015. Today, it has entered a number of overseas buyers, and brewing their own flagship store. Previously, through the successful establishment of Ali Fish, the dense fan and the Van Gogh Museum and the British Museum, the Van Gogh series and the British Museum series of apparel were developed during the Double 11 period. The close fans also welcomed close to 80% during the Double 11 period. High growth.

Han Wen, the founder of the secret fan, said that the dense fan cut through the dress and continuously developed new products in the production planning. In this process, Tmall Big Data helped the dense fan to obtain a good research and exploration basis to improve the product structure. It is the best test.

The yvmin brand jointly created by designer Li and Zhang Xiaoyu recently opened a flagship store at Tmall. Their jewelry collections continuously participated in London Fashion Week, and the newly launched Tmall exclusive series of jewelry based on the user's preferences of Tmall data feedback. accessories.

In the eyes of designer Lin Hai, the Tmall shop named “PARTICLE FEVER” opened in August 2016 is a “sports wear experiment field”. He tried to bring the concept of high fashion to the design of sportswear and found it in Tmall. His "faithful fan."

In addition, Tmall has gathered a large number of collection stores that are extremely important to the independent designer community, including the mainland designer collection store Liang Liang, the Taiwanese designer collection shop first coat food lunch, the Chinese designer collection shop CACHET, the international design The division store ALTER is all in place. This means that hundreds of different types of cutting-edge designer brands have settled in Tmall through a collection of stores.

As early as last year's Tamaoku Double 11 global trend festival, Dongliang took a number of domestic independent cutting-edge designer brands such as Nan Lang, Chen Anqi, Guo Yiran Tian, ​​Wang Tianmo, Huang Beiran, Joshua Hupper and Percy Lau.

“Designers go from individual to group and then to a larger commercial body, and it is very difficult to pass through the traditional retail channels. It is precisely the Internet that should cooperate with China’s most advantageous network.” Tasha said, “We can embrace this time. Lynx is actually a very fortunate thing."

In October of last year, Steven Colb, CEO of the American Designers Association, visited the Alibaba Brazil Creek Park and said that he hoped that Tmall would help Chinese brands participate in the New York Fashion Week when they called for the 2017 Tmall Double 11 global fashion festival. Tmall China Day also hopes that Tmall will build a platform for American designer brands.

“E-commerce will be the focus of innovation and exploration for us next to help designers.” Steven kolb said.

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