(October 18th, Shanghai) The sixth season of Shanghai Fashion Week, hosted by Shanghai Fashion Week and hosted by CMC Inc. Chinese Culture Group, CMC TIMES Chinese, officially kicked off, and Liu Minwei, deputy director of the Shanghai Municipal Commission of Commerce This season's fashion weekend gave an opening speech. At the event site, Zhang Jun, deputy head of the People's Government of Jing'an District, Shanghai, Zhou Wei, Director of the Trade and Industry Management Division of the Shanghai Municipal Commission of Commerce, Xiao Gang, Director of the Market System Construction Division of the Shanghai Municipal Commission, and Lin Xiaotong, Director of the Jing'an District Commercial Committee, Shanghai Lv Xiaolei, deputy secretary-general of the Shanghai Fashion Week Organizing Committee, Zhou Wei, CEO of the Chinese era, Xu Kai, the chief marketing officer of the Chinese era, artist Liu Di, the co-founder of the young actor and the 蔸蔻原生艺术 Fund, attended and participated in the launch. Unveiled.

Positioned in Fashion for all, the goal is to pull in the distance between fashion and the public, focus on the beauty and trend of the application, and provide a rich experience of Shanghai Fashion Week as the official B2C event of Shanghai Fashion Week, has been in the sixth season. This season's fashion weekend will continue to deepen the experience of consumer spending, injecting art and fashion into the daily life of the public. On the first day of the opening, many celebrities and fashion trendsetters were attracted.

At the opening ceremony, Xu Kai, a Chinese CMO, said: “In the context of consumption upgrades, Fashion Weekend always uses “experience” as the only language to communicate with the audience. The Shanghai Fashion Week, which has been in operation for 3 years, is an art installation, Fashion lab. (Fashion Spirit Lab), Women's Power Forum, R Space Music Live, Hello Me Fashion Store, Cross-Border Fashion New Product Release and Show Shows, etc. Create a new experiential consumption model of “content + experience + consumption”, let art and Fashion slowly becomes part of the public life.

Perceived multiple sources: When the East meets the West

This season, Shanghai Fashion Week starts from the “perceived multi-source”, with poetic oriental elements and unrestrained Western elements as a space carrier, so that the fashion attitude of Eastern and Western cultures is here to blend. Through multimedia digital devices, music scenes, repertoire performances, women's power forums and many other sections, the theme culture of “When the East meets the West” is displayed, and the fashion information of all walks of life is transmitted.

Diverse scenes: show, forum, public welfare, cross-border

Since Marvel officially released the first comic in 1939, this year is the 80th anniversary of Marvel. Over the years, Marvel has inspired millions of fans around the world with its iconic characters and long-lasting stories, bringing Marvel to the forefront of popular culture and becoming the “365-day lifestyle brand” today. This season's Shanghai Fashion Week is specially presented by Disney China: Marvel's inspiration show "Building by Me" and "Step into the Marvel Universe" art installation, which is a new combination of storytelling, products, art, new media and technology. Marvel experience. A modern, interactive device creates a multimedia environment that allows people to feel the difference in the immersive way. Anta’s heavy launch of the Iron Man’s joint shoes “Desperate” and “Reverse Attack” also made a surprise appearance in the Marvel inspiration show, inspired by the handsome and powerful Iron Man’s armor, which gave Stark The energy that evolved from an ordinary person to a superhero has also made Iron Man's saga.

This Shanghai fashion weekend has more MINISO famous products Marvel series products shocked! Mingchuang Youpeng has injected a young and fashionable lifestyle into the Marvel immersive space, and staged a cool Marvel product life show! As the "command" of the IP co-branded world, Mingchuang Youpin and the world's top IP Marvel have joined forces to interpret the young and trendy lifestyle in the new retail era!

In order to reflect the rich and diverse fashion culture connotation, Quanyou Home will unite the secret fan "Hundred Plays", with the slogan of "doing all the best, friendship first", offering a retro national trend cross-border catwalk, sportswear, Home products, fashion into people's homes in an unexpected fashion. At the same time, the dual-sex health leadership brand Durex and designer Fyodor Golan joined forces to launch the Durex 90th Anniversary Joint Collaboration Series, presenting a unique show for the viewers. In addition, the sixth season of Shanghai Fashion Weekend "Unlimited Show" will bring TIWILLTANG, NATALIE DUFKOVÁ's wonderful catwalk for three consecutive days.

Multi-fashion is more than a catwalk. As the women's power forum of the Fashion Lab in the core section of Shanghai Fashion Week, this season, Webby Basic founder Sherry Poon is invited to share the journey of creating a sustainable culture. "Queen of Speed" Li He shares his views on wild breakthroughs. There are also women's football players Zhao Lina and the 90-year-old ancient craftsman, Wang Yifan brings more exciting dialogues.

The young actress and co-founder of the 蔸蔻原生艺术基金, Dou Yu, also appeared at the Fashion Lab, contributing to the Children's Charity Exhibition at the “Little Bear Graffiti Workshop”. While the audience and Dou Yu together contribute to the public welfare, they can participate in the painting and experience the diverse tastes of art.

Highlights constantly: eat, drink, and pat

Every artistic space on this season's fashion weekend brings endless imagination to the viewers. The multi-media media space "The Last Earth Man" presented by the artist Liu Di Studio ICU, the "Uncommon Life" Surrealist Exhibition by the Argentine artist Mariano Peccinetti, the immersive drama "Alice Adventure Adventure", attracts fashion The influx of people have stopped to take pictures and punch cards.

At the scene, “R Space” teamed up with Beats by Dre and Tencent musicians to create a Sound Campus audio-visual college, inviting popular musicians, your old gem, Gem, Wang Boc, Q.Luv Zhao Qin, to bring different styles of audio-visual enjoyment. Push the atmosphere of the day to a climax. At the same time, the on-site Italian ice cream Dallatte, the Spanish sangria sparkling wine LOLEA, bring people a relaxed and enjoyable leisure experience.

Fashion new retail: experience buy buy buy

In the new retail era, Shanghai Fashion Weekend continues to focus on the application of beauty and fashion, so that the attendees can not only see, play, buy, and share art and fashion. Hello Me in the immersion shopping mall includes 310MOOD, ARSIS, Gen's Space, IRIDESCENCE, Lone Design Club, LightUp, OEVMDI, MUSHION, OWODUFT, Shiitake, TIWILLTANG, Mickey, Xstyle Showroom and many other fashion trends from domestic and overseas fashion brands. The recognition of the preferences of young hipsters has evolved into a large new retail fashion buying site to further deepen the relationship between fashion and consumers.

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