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Where is a breakthrough towel sales?
As an important part of the textile industry, the towel industry also suffered no small impact in this financial crisis. Relative to the bedding, curtains and other industries, some towel equipment, equipment, professional skills and product development capability is still relatively weak. Therefore, the towel business in addition to stabilize the workforce, with high-speed and efficient production equipment, and actively adjust the strategic thinking, enhance independent innovation capability, but also more in-depth attention to market trends, in-depth understanding of consumer needs, determine the brand's market position. Propaganda language and market positioning to fit the brand promotion is one of the key marketing domestic towel business, advertising through the media, businesses to market their products, while deepening consumer memories of business products. Take the towel brands with the most brand effects in China as an example. Their brand promotion is very consistent with product features and market positioning. Such as Jie Liya propaganda language is "love you is love yourself," while the matt is to promote "beautiful first makeup" gold is "to the heart of the child to weave gold quality" as a propaganda point, cotton is advocated "to bring more More natural. " Propaganda concept, cotton, gold number in the "quality", emphasis on "use", and Zeyi Zeyi small towels to promote the philosophy of love, which means based on the clean Liya "you" facilities With love. A "you" word not only includes partners, consumers, employees, and society, but also covers the quality, shape and technological content of towels. Towards the consumer demand for towels, Vosges play the slogan is "good soft ah," cotton is "feeling the natural cotton field," Gold is the "husband I want gold towel, every day a new feeling," Matt is "Look at the skin texture selected towels, good towel matte made", these companies brand slogan directed at towel quality. Xiyingmen put forward the "century-old door, welcome the world," slogan is winning with courage and determination, demonstrating a greater shock, deepen consumers' impression of the brand. Towel is a daily consumer goods, daily necessities and consumers are closely related products, consumers must be generally recognized, access to a wide range of market reputation, so as to achieve the purpose of expanding the market. Enterprises through appropriate brand awareness, and constantly improve their product brand awareness, establish a wide range of influence in the market, establish a reputation among consumers a sensational effect, in order to make the product long-term by the market of all ages. Simply building a well-known brand is not the sole purpose, but to make the brand a "century brand" so that enterprises can be sustainable development. Market optimistic about the rise and fall of fashion towel business is based on market sales benchmark. In the past, enterprises often bowed their heads to develop products and then waited for them. This marketing method must be changed. In the economic recession and the declining purchasing power, the key factors for maintaining a prosperous market are the transformation of R & D thinking from the product-oriented type in the past to the market-oriented type, the optimization of the product structure, and the development of new products and new products based on consumer preferences Characteristics should be closely around customer needs. With the progress of society, accelerating the pace of life, convenient, comfortable and easy to use has become a new demand for daily necessities. Such as the traditional thick, heavy, long, wide towel sales have less than 90 grams each light towel. Article weight 40 ~ 50 grams of the square has become the new favorite lady white-collar workers. In short, the market is huge, whether it can boom the market, but also to see whether business designers can touch the pulse of the market, develop timely, applicable and can lead the market and withstand the test of new products. The quality and trendiness of the product is still a factor that appeals to consumers. A variety of pajamas, bathrobes and bedroom furniture, bedding sets the background color against each other, all the supplies are with the towel look, appreciate the closely linked to fully meet the people's senses. As an important part of interior decoration, towels are increasingly becoming an important link in the overall layout of the interior. Such as the electronic jacquard machine produced 3 to 7 latitude control loop concave and convex hair towel structure, with flat terry texture to regain the high-Mao three-dimensional effect. Wavy Yamaha pattern towels, high and low wool plus cut velvet multicolour towel, cotton and soluble fiber embossed embossed towels (using four contrast color yarn, front and back flowers) and the weft and weft yarn Grid with single-sided open-loop color towels, these towels have shown a beautiful and beautiful, sophisticated appearance. Others, such as loopless towels, fluffy towels, multi-layer towels and so on, are all designed with novelty structure, fresh or Yanmei colors to attract the attention of consumers. With the social progress, economic development, pay attention to the appearance of the towel art has gradually become one of the direction of towel development. Now the towel has been closely linked with the arts and culture, it can be a wall chart decorate your home. Jie Li Ya with 4888 different colors of towels inlaid into a huge towel murals. The towel calendars, towels, landscape paintings, such as towel leopard map towel artwork abound in the market. Multi-functional towel getting popular health function towel rise is another manifestation of social progress. Demand for comfort and health care products is on the rise. For example, the delicate skin of women and children requires the towels to be soft, delicate and fluffy, thus promoting the special soft towel series that uses the regenerated cellulose fiber yarn to lift the terry, such as artificial cotton, bamboo fiber, modal, newel, Yarn yarn and other types of towels development. In order to protect the skin, moisturizing health, but also spawned a health care towel containing protein amino acids and trace elements, such as milk fiber towel, soybean fiber towel, pupa protein towel, jade fiber towel, pearl fiber towel and other towel varieties. Also easy to breed skin pores acne induced acne (acne), eczema, athlete's foot and other skin diseases, but also developed a anti-mite anti-bacterial finishing towels, chitin towels, bamboo fiber towels, jute towels and other health care towels. Enterprises in the depressed market environment to win, enhance the function of the towel category, the development of more functional health towel, is undoubtedly an excellent way. Out of the boundaries of toiletries, towels to expand the scope of application is also a major way for the towel industry. In addition to conventional towel products such as towels, towels, sofa towels, beach towels, bathrobes, pajamas, beachwear, etc., can also be made into a towel with cloth stuffed stuffed toys, toilet seat cover, warm feet and so on. Tight and tight towel cloth can be made into T-shirts and other fashion clothing material. The same towel can also change the variety of raw materials, suitable for special purposes. For example, in modern society, the pace of people's life is accelerating day by day. The minimalist way of life has stimulated the creative enthusiasm of scientists and technicians and developed a high-permeability towel made of ultra-fine synthetic fibers. When you wash your hair no longer need to repeatedly wipe, hair, as long as the high moisture towel wrapped in the head after ten minutes to comb shape. Other chemical fiber towels are more oil-free, easy to decontamination characteristics, as well as special areas used with long-staple synthetic fiber woven lint-free optical instruments such as wipes. Towel has moved from the field of life to a broader industrial use, which has found a new way for the expanded production of towels. Moreover, in promoting the development of ceremonial culture, towels have been given new uses. Towel has become more and more people communicate emotions, gift gifts relatives and friends. In Japan, acquaintance acquaintance, negotiation meeting presented a towel has become a habit. Especially the prestigious Co., Ltd., specializes in a large number of towels with a company logo to give customers, to expand business visibility, and can play a better role than advertising. Market demand for women Another huge selling concern is the female market, where women are the main buyers of consumer goods and about 90% of consumer goods are purchased by women. And women's demand for towels category and quality far more than men, such as make-up, cleansing to fine texture of the beauty towel, bath to be sterilized towel, after shampooing to use high absorbent towel, sanitary cleaning at home to wipe, decoration Layout to support the color towel art. So who's towel products to seize the psychological needs of women, who will be the first to win the female consumer this huge market share. Therefore, towel brand promotion and product variety development should pay attention to female psychological needs. Jie Liya towel made outstanding achievements in the domestic market, it can be said that is to seize the female followers of the spokesman, found the product promotion and market demand fit point. Julai Li invited "film and television talent" Xu Jinglei endorsement, and Xu Jinglei as an actor, director and writer, has a high reputation, and has been respected for the health of women, narrowly approached Xu Jinglei endorsement of products and consumers distance. Therefore, focusing on the market, focusing on the needs of consumers, establishing a wide range of marketing network, is also one of the essential skills of the towel business.