On the European market, British women spend the most on underwear , at a rate of 103.5 euros (about $ 134.5) per capita per year. French women spend 102.30 euros per year on underwear and 80.20 euros for German women. British women spend slightly more on underwear than French women because they buy a large number of pajamas and clothing indoors, while the latter prefer corsets and panties. The average annual cost of Italian and Spanish women's underwear is 77.5 euros and 71.3 euros respectively. While European men spend 19 euros per person per year on underwear. Men's underwear is not only on the unit price, that is, sales are far less than women, men's underwear use mechanism and the existence of women is fundamentally different. There is basically no consumer trend of men's underwear at all, however, women's underwear has obvious consumer trends. As a mature market, the European lingerie market can provide some experience for the Chinese market. Since the middle and late 1990s, the sales of Chinese underwear have gradually come to the foreground from behind the scenes. There has never been an ultimate realm of emancipation of the human spirit like the women's female clothing. Can be said that the development of women's underwear, especially the high-grade women's underwear has become a measure of the degree of development of social civilization, which tests the tolerance and rationality of a society. Accompanied by the awakening of consumer awareness is the appreciation of the value of this market, when people's consumption awareness of clothes come to leisure , it means that the business space for clothes has come to the connotation of development channels, the competition for many companies into competition Red Sea Among them, how to improve profits is a headache for many garment enterprises. Underwear and gradually onto the consumer stage, become an important marketing scene in the market, can not but say is the result of many companies work together, there is not only an international company, domestic companies also played an important role in market education and guidance. According to the above research report, in terms of age, European women aged 15-24 are the largest group of underwear buyers, followed by women aged 25-34, and women aged 55-64 have an increase in underwear trend. Underwear main consumer groups younger, and underwear consumer psychology is compatible. Underwear as a category, its function and general underwear have considerable differences. Underwear and clothing to wear the boundaries have been very vague, and some underwear Waichuan even become fashionable behavior, leading to changes in the industry the power of origin from the consumer. Consumers' understanding of underwear has changed from purely warm or shameless tools to the demand for health, comfort and beauty. More consumers consume their clothes in different levels, and the transfer from material to spiritual level requires that underwear be more social Features, such as crowd pressure, such as the trend of consciousness, such as group symbols and so on. In the future, China will surely have its own top brand of women's underwear , which has its own fashion trend and more reflects the consciousness trend of local ladies, which is the embodiment of the noble life in China. To see this, Chinese enterprises should have a sense of placeholder. With economic development, women's demand for underwear will be more inclined to the spirit level, in addition to health and comfort, but also requires the expression of the spirit of women, have a certain brand content. Changes in consumer demand for sales channels put forward higher requirements. Channels to strengthen the brand, the concept of distribution model to adapt more quickly. Underwear sales in the two poles - intermediate sales and consumers - both equally important. Products that do not have enough femininity can not make a brand, and brand support requires enough channel power to support it. The profit of underwear compared to other clothes is very high, therefore, has attracted a lot of manufacturers into one. This led to the Chinese women's underwear market for a long time, the focus of competition mainly in the low-cost products. Consumption value of low-cost products is mainly price, low price does not reflect the consumer's spirit of consumption, it can not build a brand. Underwear brand building is the process of understanding and release of human nature, not just a fashion issue. Fashion-oriented solution to the more pro-form level, and women's underwear to solve more is to publicize the power of human nature, and only the spirit of liberation, design can be liberated, the craft can break through. Therefore, the establishment of women's brands more difficult than the average casual wear. From this point of view, although experienced the baptism of time and the market, underwear market to enter the stage of orderly development is going through a considerable process. Ant Fabric,Fleece In One Side Fabric,Polyester Solid Terry Textile,Abrasion Resistant Ant Cloth SHAOXING YIXUAN TEXTILE CO.,LTD. , https://www.yixuantextile.com