The structural reform on the supply side has become a hot topic in this year's communique. The reason is that in addition to the central government’s vigorous promotion, the Chinese economy has entered the new normal and needs to be transformed to enhance new growth momentum. Related. The textile and clothing industry is a typical traditional industry. The central government proposes structural reforms such as capacity reduction, inventory destocking, de-leverage, cost reduction, and short-cutting boards to increase total factor productivity, etc. Each job can be used in the textile and clothing industry. One to one correspondence. As a traditional industry with a high degree of marketization, the supply-side structural reforms in the textile and clothing industry have their own industry characteristics. The specific practice of reform will be based on different subdivisions. The industry will have different focuses, but reforms should at least take four principles. .

First, green is the prerequisite for leading development. Premier Li Keqiang clearly stated in the “Government Work Report” that “Improve environmental governance and promote new breakthroughs in green development. To control pollution, protect the environment, and affect people’s health and sustainable development, we must push forward strongly and make an effort to get out of an economy. “Development and environment improvement win-win road”; Ministry of Environmental Protection Minister Chen Jining stressed at the press conference that the iron wrist should never be lenient and banned from polluting the mountains and the countryside; the “13th Five-Year Plan” issued on this occasion The draft outline has been proposed with the specifications of binding indicators. During the “13th Five-Year Plan” period, the total discharge of major pollutants from the country’s total chemical oxygen demand will be reduced by 10%, ammonia nitrogen will be reduced by 10%, carbon dioxide will be reduced by 15%, and nitrogen oxides will be reduced by 15%. It also stipulated that leading cadres should be responsible for auditing environmental protection responsibility. Green development is a familiar word for the textile and garment industry. Although the environmental protection work in the textile industry has been advancing for many years, there is still a lot to be done. The summary of the 2015 “China Textile Industry Development Report” is: “The “Emission Standards for Air Pollutants in Textile Printing and Dyeing Industry” will be issued soon, further increasing the environmental protection task pressure of the industry. Tasks such as heavier tasks are in obvious contradiction with the limited response capacity of the majority of small and medium-sized micro-textile enterprises.” The urgency of the problem is that the “Thirteenth Five-Year Plan” sets a time limit for pollution control. China cannot be without textiles, textiles cannot be printed and dyed, and printing and dyeing must be green. This is the logic of development. All industries should make clear that green development is unreserved, green development has no distractions, and green development has no escape route. It is a prerequisite for development to “eat and squeeze all the pollution factors” in the textile and clothing industry.

Second, innovation is the primary driving force for development. This is a high-level summary of the importance of innovation by Premier Li Keqiang in his "Government Work Report" this year. The "Government Work Report" puts forward three requirements. First, it strengthens the main position of enterprise innovation; second, it exerts the multiplier effect of popular entrepreneurship, innovation, and "Internet +" gathering public wisdom; third is the deepening of the reform of the science and technology management system. Expand the autonomy of colleges and research institutes. In terms of technology, products, quality, management, and methods, innovation can penetrate the entire process of the textile and apparel industry. For the strong, innovation should become the norm for the survival of enterprises. Only in times of peace and security can they expect the strong to be strong. For the weak, innovation is the goal of the carp. It is not uncommon for one to make breakthroughs and survive; no matter the strong or weak, innovation The starting point and the end result should be to build core competitiveness and find the driving force for sustainable development. Of course, it is inconceivable that the intentional and effective innovation and the quick success and quickness of playing one place for another. We are even more focused on those companies that have been doing a good job these days and are focusing more on innovation. After all, trial and error capabilities and the ability to chase new technologies and new means depend on the company’s existing economic strength.

Third, study the demand side and lead the demand side. Premier Li Keqiang's "Government Work Report" proposes to tap the potential of domestic demand, open up more space for development, and promote the effective docking of supply demand. The report submitted by the National Development and Reform Commission to the General Assembly for the review of the Implementation of the National Economic and Social Development Plan for 2015 and the Draft National Economic and Social Development Plan for 2016 puts forward: “Deepening the potential of domestic demand with new ideas and new measures, and promoting new consumption to lead new supply. A new driving force has emerged.” Li Yining, a member of the Political Consultative Conference, proposed that supply-side structural reforms should study product individuation, service humanization, and brand internationalization, and leave customer needs at home. For the textile and clothing industry, there are many tasks that can be done at each stage. The textile machinery industry is big but not strong, which can't stop large numbers of companies from taking pride in imported equipment. The terminal industry is big and the ring is lacking, and the brand lacks the power to attract people. The industry's short board is the goal of supply-side reform, and finding a short board is a discovery. Improve the direction of effective supply; use innovative thinking to explore new needs and lead the way to new demand is a rich ore for the textile and garment industry to dig deeper and efficiently.

Fourth, honesty is gold. Minister of Agriculture Han Changfu made an astonishing speech at the press conference: “The dairy industry had problems, the market lacked information on milk, and a large number of people went to foreign countries to buy milk powder, which was a shame to Chinese dairy farmers”; The Pearl hits the spotlight: "The Chinese go abroad to buy everyday items. The review is not about consumers but about Chinese manufacturing. Where are our problems? Not only is there a lack of technology, but what we lack is our responsibility and integrity. And the toilet lid is not a complicated technology. Why do consumers need to buy abroad? It is because many of our past businesses did not speak out about integrity and deceived consumers, causing consumers to doubt the quality and reputation of Chinese products."

Integrity problems occur in milk and toilets. Are garments, home textile products missing in the market spot check? Cashmere sweaters can be used without cashmere, or with less cashmere; down jackets in down jackets can be less or mixed; fabrics can shrink, and can fade; You can say that you can play Lee's brand without saying hello. It seems to be commonplace. TV stations even have fixed columns that guide consumers on how to identify. Imagine that in such a market environment, it is possible to keep the consumer demand that international brands flock to in the country.

The problem of credibility affects not only the domestic market, but also enhances the image of Chinese apparel products in the international market. It is necessary to strengthen the integrity to allow the world to further recognize “Chinese quality”. The brand goes to the world and rushes to the end of the smile curve. Your technology, quality, and variety are no better. Changing people's attitudes is still a very difficult project.

In short, even if we have achieved green production, continuous innovation, and diligently tapping effective supply, if there is no credit to support consumer confidence, the market will reject it with one vote. In this sense, the structural reform of the supply side of the textile and garment industry is a systematic project that requires the long-term efforts of relevant parties. The reform must simultaneously optimize the industrial structure, improve the product structure, and change the behavioral awareness. Whoever knows what is wrong and sticks to the old road may die out; whoever adapts to change and changes voluntarily will win the future.