The meeting was opened in the speech of Mr. Lin, the stupid bear children's wear company, Mr. Lin Mingquan. President Lin expressed his sincere welcome for the arrival of the guests. While reviewing the joint results achieved in 2015, President Lin also gave a wonderful explanation of the strategic layout of 2016: “Continue to promote the development of all types of effective online stores. At the same time, a breakthrough has been made around the digital mobile internet environment.” Lin also emphasized: “2016 is a critical year for the children’s industry to be full of opportunities. We cannot satisfy the status quo. We must work together in the face of upgrading the brand and we must work together. Keep pace with time."

Facing diversified market demand changes and rapid iterative product innovations and channel changes, Stupid Bear Company Manager Lu shared the 2016 industry trends to the guests and analyzed the current market conditions and marketing priorities: “Through R&D innovation and science The Group's products steadily promoted product upgrades, utilized the new channel model to promote the standardization of terminal operations management, and achieved 2016 market management goals.

In order to better adapt to the new era of consumer trends and make product development more in line with market demand, the stupid bear launched an exclusive cartoon animation image - the stupid bear and the pipi chicken. At the conference, Yu Shenjing, creative director of the unrestricted advertising strategy of the stupid bear strategy partner was invited to share the stupid bear brand promotion plan for 2016.

For the consumer environment of brand promotion and the rise of the two-dimensional cartoon, Yu always emphasizes: “2016 is the first year of content economy, the spring of quality content, all industries are media industries, all industries are content industries. In-depth brand, product The model is a three-in-one, all-round development model.Using its own cartoon animation IP, with the help of “Internet+” advantages combined with online and offline brand promotion, while enriching brand content, it also enhances consumer interactivity, narrowing the distance between the fans and achieving Personalized and differentiated consumer demand."

For the consumer environment of brand promotion and the rise of the two-dimensional cartoon, Yu always emphasizes: “2016 is the first year of content economy, the spring of quality content, all industries are media industries, all industries are content industries. In-depth brand, product The model is a three-in-one, all-round development model.Using its own cartoon animation IP, with the help of “Internet+” advantages combined with online and offline brand promotion, while enriching brand content, it also enhances consumer interactivity, narrowing the distance between the fans and achieving Personalized and differentiated consumer demand."