Large shopping malls expensive sales are good
The reporter learned from several major shopping malls in Changzhou that the price of cashmere sweaters is generally between two and three thousand yuan. Apart from the newly listed products, most of the products will be sold at 6-8 percent discount. Since the branded cashmere sweater enters the mall with counters, it must undergo rigorous testing, although the price is more expensive but the quality is guaranteed.

“We mainly have 8 cashmere brands such as Ordos, Deer King, Baikal, and Zhenbei, and they are almost all directly operated by manufacturers. The prices are generally more than 2,000 yuan, the thicker ones are more than 3,000 yuan, and the worsted ones are more than 5,000 yuan.” Yang Yingchun, who is in charge of knitwear sales, told reporters that due to the relative quality assurance of shopping mall products, the sales volume was better. “In the 6 days of last year's anniversary, cashmere sweaters sold a total of nearly 3,500 pieces, of which 'Ordos' sales have more than doubled year-on-year; 'Baikal' has strong fashion and sales of 1.2 million yuan.”

In addition, the cashmere sweater custom shop scattered all over the streets is popular with the people. It can pick up a dozen orders per day during the peak season. In addition to the characteristics of “tailor-made, variety of styles, and rapid garment production”, the attraction of the public is mainly low price. At present, the price of custom shop cashmere yarn ranges from 500 yuan to 1,000 yuan per catty, and the processing fee is nearly one hundred yuan each. Taking a short cashmere sweater for ladies as an example, a line of 300 grams or so is needed to customize one expensive spot. That’s seven or eight hundred dollars, not even half the price in the store.

The cashmere city of Yokoyama Bridge, which brought together more than 200 cashmere products stores, was very popular after its opening in 2011. However, the current business is deserted. The reporter saw that all types of cashmere sweaters are next to each other. The price of the goods ranges from one to two hundred yuan to a thousand dollars. Whether it is a clothing store or a custom shop, it feels the same, and there are few guests in the shop.

"It's difficult to do business in the past two years. There are a lot of shops here that can't be opened. There aren't a few guests during the Spring Festival, and they can only do an average of two or three thousand yuan a day. I was prepared to sell to 500 dealers who sold 500 products last year. An iPhone 5 was awarded and the result was not awarded.” Zhou Renyong, the owner of the Yokoyama Bridge Brand Cashmere Store, lamented.

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