The Vignas Fashion Group continues to advance its international strategy by establishing its operational headquarters in Milan (Corso Venezia 26, 26 Venice Avenue) to create the new brand VGRASS STUDIO. The first experimental concept store of VGRASS STUDIO was opened at ViaDella Spiga 30, a luxury square in Milan, created by renowned architect Claudio Silvestrin.

STUDIO takes the “experimental studio” and intends to pass on Yunjin’s millennium culture through this platform. The aim is to integrate Chinese traditional Yunjin silk craftsmanship into Western design techniques, to create a world-class luxury brand based on East and West culture, and to open up a new chapter in the Group's globalization strategy.

In 2019, Mr. Rodolfo Paglialunga was officially appointed as the creative director of the first capsule series, responsible for the design of the ready-to-wear, footwear, leather goods and accessories collections.

Rodolfo has served as Prada Women's Design Director, Vion-net and Jil Sander Brand Creative Director. With his unique aesthetic insights, Rodolfo has built a valuable link between the oriental culture and Western art advocated by the brand.

Before the 2019-2020 autumn and winter series design, Rodolfo Paglial-unga specially visited the Shanghai headquarters of the Vignas Fashion Group and the Nanjing Yunjin Museum of the group (Nanjing Yunjin was included in the UNESCO World Heritage List). He believes that Yunjin, as the royal textile of the Chinese royal family, represents the pinnacle of ancient Chinese silk craftsmanship. Its exquisite craftsmanship and elegant presentation are the important inspiration of VGRASS STUDIO to create an international luxury brand with Chinese elements.

VGRASS STUDIO's first capsule series was officially released during the Milan Fashion Week of 2019.

Returning to the series itself, each piece blends Italian traditional craftsmanship with modern luxury, and is distinguished by respecting the uniqueness of the wearer. Due to the overlapping of different technical processes, the printing and personalization are specially designed and realized. Materials and techniques.

The oriental charm and flower embroidery of the oriental charm illuminate the costumes, and add gems, sequin embroidery and velvet patches to create a layered look. Hand-painted color accents and laser-cut petals add a strong three-dimensional effect.

As an exciting and unique inspiration, Yunjin fabrics inspires designers to awaken the distant memories and gestures with exquisite and sensual femininity. The VGRASS STUDIO 2019 Fall/Winter collection, represented by the 1930s female Anna May Wong, has created a female image that is open to the heart between different eras, styles and time changes.

In the silhouette, after getting inspiration from the Chinese collar and the hemiplegic pattern, there are also rigorous pleats and geometric cuts that make the dress unique. The airy feel of the sleeves is highlighted, and the knotted tassels, floating placket and soft bows create a sporty and feminine look with a streamlined silhouette that contrasts with the unexpectedly glossy layered fabric.

Creative Director Rodolfo Paglialunga and Supermodel Mengmeng Yao

Vignas Group 2018 Annual Results

A-share listed company Vignas VGRASS (603518.SH) recently announced the 2018 Annual Results Announcement. In 2018, the company expects to achieve operating income of 3.082 billion yuan, up 20.21% year-on-year; it is expected to achieve a net profit of 2.74 attributable to shareholders of listed companies. 100 million yuan, an increase of 44.28% over the same period; in the report period, the company completed non-public offering of shares, increased net assets of 504 million yuan; at the end of 2018, the company's owner's equity attributable to listed company shareholders was 2.417 billion yuan, an increase of 47.32%.

The main reasons for the increase or decrease of the project with a change of more than 30%:

According to the brand, VGRASS operating income increased by 8.97% year-on-year;

TEENIEWEENIE operating income increased by 25.45% year-on-year;

Yunjin's operating income increased by 8.42% year-on-year.

In 2018, the company expects to realize operating profit of 410 million yuan, a year-on-year increase of 37.26%. Among them, TEENIEWEENIE operating profit increased by 66.3 million yuan, and the company recovered Huabao trust investment in the current period, operating profit increased by 73.27 million yuan.

In 2018, the company expects to achieve a net profit attributable to shareholders of listed companies of 274 million yuan, an increase of 44.28%; of which, TEENIEWEENIE increased by 50.48 million yuan, and the company recovered Huabao trust investment in the current period, an increase of 54.95 million yuan. At the end of 2018, the company's owner's equity attributable to shareholders of listed companies was 2.417 billion yuan, a year-on-year increase of 47.32%; among them, non-public offerings increased by 504 million yuan.

The company focuses on the development of direct-operated models and high-end channels. Among the more than 300 stores in the country, the proportion of direct-operated stores is as high as 90%. At present, its main brands are: "VGRASS", "TEENIEWEENIE" and "Yunjin".

The Chinese women's wear industry is characterized by large scale, fierce competition and increasing concentration. According to Euromonitor International statistics, the market size of the women's wear industry reached approximately RMB 923.2 billion in 2017. It is expected to reach a scale of approximately RMB 106.5 billion in 2020. The market still has huge market capacity and strong demand.

The industry as a whole is in a period of transformation and upgrading. Due to its design, brand promotion, precision marketing and other aspects, the high-end brand is more in line with the actual needs of consumers, in line with consumer upgrades and to meet the increasing uniqueness of consumers and experiential consumer appeals. There are more opportunities in the market competition.