[May, 2020, Shanghai, China] Recently, the Italian sports fashion brand diadora Diadona (hereinafter referred to as "diadora") officially launched the first Asian-limited clothing series.

This clothing series is divided into spring and summer seasons, with "ONE" as the design theme, two basic series of Essentials and Outdoor Memory are launched. All clothing is the same for men and women, emphasizing comfort fit for unisex, use The concise design language penetrates the avant-garde fit gene and explores the coexistence of function and fashion.

This diadora product catalog shooting is presented with the concept of "Crew", and different teams are used to interpret the spring and summer shoes and new clothing.

Essentials series lookbook

The diadora Essentials spring and summer clothing series uses WAKAYAMA cotton fabrics from Waka, Japan. The high-density cotton texture maintains moisture absorption and breathability while being skin-friendly, just like the tacit understanding with partners, and nature. The silhouette is cut to ensure free movement and shape. From the extension of low saturated colors to high-order bright colors, the interpretation of fashion attitude is unspoken.

Memory series lookbook

Memory City Function Series uses water-repellent fabrics to cope with the changing environment around the clock, and the coolness of the reverse side of the clothes is treated to create a comfortable skin-friendly and meet the imagination of the season. Unisex style, abandon the rigid material, elastic fabric becomes the first choice for wear. The top can be folded for compression and storage, which is convenient for traveling and carrying. The same shorts can be worn in series to extend your dressing imagination.

The full range of Asian limited series of clothing is now fully available in diadora Tmall and Jingdong brand flagship stores. For more official brand information, you can search diadora on WeChat or Weibo to follow the official account for more details.

Tmall search diadora flagship store or Jingdong search Diadora sports flagship store, buy official authentic.

About diadora

Diadora has written the most exciting chapter in the history of sports in the past 70 years. The brand is headquartered in Caerano San Marco, Italy. Performance, quality, exploration and style are the core values ​​of diadora sports, lifestyle and leisure products. Today, diadora spreads in more than 60 countries around the world, and continues to expand with a series of cutting-edge products focused on sports functions-especially running, football and tennis series; in the fashion field, diadora also has a high-end Heritage series and more mainstream Sportswear series product line.

About Shanghai Anyou

Shanghai Anyou Brand Management Co., Ltd.-AUBM (AU brand management), the team has more than ten years of experience in brand management in mainland China, advocating original lifestyle, emphasizing authenticity, simplicity, and sustainable development of man and nature. An You is committed to introducing high-quality international brands with a certain historical precipitation to the Chinese market, and providing a full range of brand management services-including product planning and design, online and offline omni-channel wholesale and retail, marketing and brand promotion. Currently operating international brands include Italian national treasure-class sports fashion brand diadora, Swedish environmental protection fashion brand Tretorn and so on.