In recent years, the sports craze has been crazy, and the cool sports dress code has become more and more popular. The domestically-produced sports brand TIIUOO (a brand of Guangzhou Tiwu Trading Co., Ltd.) sensitively seized this air outlet and triggered the expectations of countless young sports enthusiasts. Andylau, the founder and CEO of the brand with many years of experience in the clothing industry, talked to us about the story and concept value behind the brand, and unveiled the mysterious veil for this domestic brand that is fashionable, professional and comfortable.

Andy Lau, CEO of TIIUOO

Q: What is the story behind the creation of TIIUOO?

A: Since TIIUOO was founded on June 07, 2019, it has dreamed of becoming a pioneer sports brand with a distinctive personality, and the inspiration for the real landing can be said to have originated from the accidental trip to Europe. In the same year, I met two brothers and sisters of the German BERNDWOLF jewelry family in Europe and found each other to be sports enthusiasts. During the banquet, we talked about the topic of "the value of sports", thinking that sports can not only get a healthy body, but also examine the inner experience of the self and reflect your attitude towards life. That being the case, we cannot rashly choose the "sports suit".

In this communication process, we hit it off and decided to join hands with young and fashionable women to create an independent, safe and comfortable sportswear brand by designers from China and Europe.

Sports Tide brand TIIUOO originated in Europe

Q: Can you talk about the independent attitude of TIIUOO representatives?

A: Now everyone has a strong demand for fashion, expression of personality and self. For urban outdoor sports enthusiasts, it is difficult to impress them with conventional single sportswear. TIIUOO aims to fashion sports underwear, find a balance between professionalism and fashion, and let women who like sports find a new possibility to interpret themselves. This is a "No Time to Die" style of young expression, we Is to seize the time, do not regret, with no worries with love, exercise and release yourself.

TIIUOO also has a concept "NEXT WEAR", I like this statement very much, with a strong sense of futurism, avant-garde and scene, you will always have one fashion suit in your closet, full of anticipation and unknown, this It is also a fashion concept that we TIIUOO hopes to deliver.

Q: Can you introduce TIIUOO product planning and R & D philosophy?

A: TIIUOO insists on thinking from the perspective of consumers in product research and development. The user-based R & D strategy allows us to break the routine. We firmly believe that every good product is defined by consumers. We think and innovate together with consumers and are committed to providing consumers with affordable alternatives.

We focus on the concept of "sports cool outfits" and enter our store to complete a personalized sports match from top to bottom and inside to outside. We provide a variety of fashion choices from colors, styles, silhouettes, etc. to meet your needs.

There are two core products of TIIUOO: one is professional sports underwear, which is a relatively focused category of the brand. We mainly start with the protective structure, chest pad design and appearance design, so that sports underwear can truly solve the "shaking milk" Pain points, at the same time with the fashion jacket to show more style; the second is the fashion sports windbreaker jacket, focusing on light outdoor and inside and outside matching, in line with the current popular elements of clothing, both sports and fashion.

Sports underwear tide brand TIIUOO multiple color styles are available

At the product landing level, first, we use the same brand of the same fabric to ensure that it fits the body, has no elasticity and tightness, and has excellent exhaust and perspiration resistance; second, we have conducted in-depth research and innovation in underwear coasters , Including a lot of experiments and research on the inner sweat guide, size structure and chest shape adaptation of the coaster. Third, we cooperate with sports training majors in several universities to provide professional support, theoretical structure support and experimental data support.

At the same time, TIIUOO advocates the parity replacement of domestic products in terms of consumption. We hope to create a wholehearted and stress-free new consumption for young people, which can not only meet professional protection but also meet individual needs.

Q: Is there any product promotion plan for TIIUOO next?

A: The TIIUOO flagship store will soon land on major e-commerce platforms, and we will reduce circulation to face consumers directly; at the same time, we plan to build 2 offline experience stores with topic points and social attributes in 2021 The idea that the movement advocated is an attitude towards life has been recognized by more and more people, and it has truly become a universal value. So, please look forward to it.