(Shanghai, March 26th, 2008) Since its successful entry into China in 2001, LIU. JO, a famous Italian fashion brand, has been highly praised by senior white-collar workers and fashion celebrities for its distinctive design characteristics of women's "characteristic personality" and "sexy temperament". Loved it.

In the brand new 08 Spring/Summer collection, LIU. JO has five major themes: urban girl, flamboyant, African style, happy hippie, and sportsmanship. Each of them incorporates elements with a “stylish” atmosphere, bringing a unique new look. The entire line of goods divided into "clothing series", "casual series", and "appearances," the three main lines, with each other and mix and match, bring out fashionable or retro and weight, or elegant and sexy coexist with different styles.

In the afternoon of the same day, LIU. JO cordially invited many mainstream media in Shanghai to watch the Miss Li Xiaorong and Ms Haiyan, the SMG anchor, to hold the brand new spring/summer 08 conference in their Shanghai Hang Lung Plaza store. At the conference, the model dressed in a new series of LIU. JO, with spring and summer jewelry 08, to fully demonstrate the unique charm of urban women and alternative charm, exciting show won the enthusiasm of many media on-site.