Jeanswest president Yang Xun: from ironing to the founder of the Kingdom of Leisure

<

For ordinary people, perhaps his name rarely seen in the newspapers, but his "Jeanswest" was famous. In the eyes of ordinary people, perhaps he is seen as a billionaire with rich assets, but more often he is more willing to connect himself with such generous charity as donating Hope Primary School and donating to poor college students. Last week, Yang Xun, president of Rising Sun Group Co., Ltd. and chairman of Jeanswest International (Hong Kong) Co., Ltd., shared with the students how to start a business and keep business. Entrepreneurship A thirst for illegal immigrants Hong Kong is a charming city. To Hong Kong can fly, take the bus, you can also take luxury cruise. But Yang Hsun's way to Hong Kong was simple - "swimming." Yang Xun was born in Huizhou, Guangdong, an ordinary family. In 1972, Yang Hsun, under the age of 20, was forced by his livelihood to swim in Huizhou for six hours to travel to Hong Kong and to join his elder brother who arrived in Hong Kong in his early years. "At the time my whole body had only one swimming trunks." Without social ties and knowledge of English, Yang Hsun, who first arrived in Hong Kong, could only start with the lowest ironing worker. For six Hong Kong dollars salary, Yang Xun feverishly rushed between the three factories during the day and night, he and his brother and a further 16 people crowded in 40 square meters of "cage house", looking at this strange and magical city. However, although from dawn to dusk, salary meager, but as long as there Yang Yang will work hard to do it. With hard work and tenacity, Yang Hsun and his brother quickly became foreman and director of the ironing industry. Two years later, the two brothers founded a small garment factory named "Rising Sun" with their savings partnership. Young Brothers Plaid Jeans 70s of last century, Hong Kong's rapid economic development, has become a garment factory foundry gathering place. Yang Hsun and his brother's sun clothing factory, is one of them. However, the beginning of the two brothers luck is not good, the European and American countries clothing quota orders by the economic environment, greatly reduced. Yang Hsun and brother Yang Zhao newly established Rising Sun garment factory is about to collapse, two anxious like ants on the hot pot, one day, a friend of Yang Zhao said: "There is a list of 200 dozen of jeans, you do not do ? "Can be used when the other model, everyone was stupid. The other side asked the denim fabric hit a 4 inches square one by one. However, the Young brothers came down from their hearts and said, "Difficulties are a little difficult, but we do!" He knew that as long as the grid problem was solved, differentiation and a sudden emergence could emerge. With such a huge profits and orders the rate of increase, Rising Sun lattice light jeans, you can overnight rich. So how can we not count a big account? And this, let Yang Xun learned to observe and think about the issue from the overall situation. Business success in the news is not always easy, and the rising sun soon encounters another problem: quotas. At that time, Hong Kong enterprises needed to buy quotas for their exports of textile and clothing, and with the fierce export competition, quotas rose from RMB6 / h in the first year to RMB126 / year in the second year. This way, there is bound to be no way out. However, the two brothers accidentally learned in the news that quotas in the Philippines do not need to be bought. As long as the enterprises have exports, the government gives them. As a result, the Rising Sun quickly shifted some of its production to the Philippines. A year later, the two brothers found that Indonesia was better and exported a dollar, while the government subsidized another 5 cents. In 1978, the spring breeze of reform and opening up has just blown to mainland China. As the first Hong Kong businessmen involved in promoting the reform and opening up, Yang Hsun took the lead in opening a processing factory in Guangdong. "There are business opportunities in the news." Yang Hsun, who depends on the news every day, said: To do a good job in business, we must understand the situation at home and abroad, review the situation and strike hard. "Jeanswest is not afraid of the financial crisis," Changjiang Daily: The financial crisis sweeping the globe, Jeanswest impact? Yang Xun: The greatest impact of the international financial crisis or the luxury goods market, Jeanswest casual clothes positioning is "popular brand name" last year, although affected by the global financial crisis, Jeanswest sales revenue is still up 20%, sales reached 35 This year will maintain 15% -20% growth. All along, many textile and garment enterprises get orders from foreign hands, content to earn a little processing fee, ignoring the construction of sales channels and brand building. When the international financial crisis hit and the exports decreased, the enterprises would get into trouble. Jeanswest to the international financial crisis in the contrarian, it is the focus of years to build the brand and improve the distribution of sales outlets results, after more than 10 years of hard work, Jeanswest chain in the Mainland has more than 2,000. In response to the international financial crisis has won the first chance. "The relationship between balanced investment and industry" Changjiang Daily: On the investment in real estate or industry, which do you think is more important? Yang Xun: You should measure how many human resources and financial resources, and then decide how many things to do. For example, the rising sun is now a balanced development of labor-intensive industries and capital-intensive industries, and the balanced development of industry, trade, marketing, finance and real estate industries. In my experience, at a time when real estate is at a low ebb, industry and trade can develop better, and vice versa. Therefore, the balance of which one is the key. Opportunities in Defensive Crisis Talking about the impact of the international financial crisis, Yang Xun said the crisis is a good opportunity for prepared enterprises. From the beautiful Victoria Harbor South Look across the Tsim Sha Tsui area can be seen a boat-shaped building. This landmark building in Tsim Sha Tsui is the famous Beijing Road developed by the Rising Sun Group. It was built in 1998. At that time coincided with the financial crisis, Hong Kong real estate fell, as opposed to many people lose their confidence at the same time, Yang Xun is buying real estate. "We were in Beijing on the 1st, spent 14 billion to buy land, and 7 million to build.At the same time we bought another piece of real estate in Kowloon Bay, also invested 2 billion Hong Kong dollar." Facts have proved that Yang Xun Right, now the valuation of Beijing Road One has reached more than five billion Hong Kong dollars. In fact, as early as 1983, when Hong Kong's property market plummeted, Yang Hsun has long seen through the doorways and decisively entered the real estate industry. His idea is not only to solve the huge cash out of his hand, with a great investment direction, but also can be mortgaged to the bank or house to do the current industrial and trade guarantees. By 1995, the prices in central areas such as Central and Tsim Sha Tsui had risen to more than one hundred thousand per square meter, which has reached its peak from the cyclical curve. Brothers shot down real estate in Tsim Sha Tsui, selling 1.4 billion Hong Kong dollars. 10 years, earned 7 times. "Regardless of black cats and white cats, catching mice is a good cat.As the market makes adjustments, try to take the initiative." In fact, this is Yang Xun's winning way. Silent development strategy In 1990, Rising Sun acquired Australian apparel retailer "JEANSWEST" (Jeanswest), May 28, 1993, Jeanswest opened its first casual wear store in Shanghai, officially entered the Chinese market. However, in recent years, in the face of this annual growth rate of 30% casual wear market, many clothing brands want to come in to share a piece of cake. Various cities bustling commercial district within the brand get together, the price of shopping has become a common phenomenon. Relative to the casual wear market, 30% annual growth rate of about 20% annual growth of Jeanswest, are under pressure? "I think I do not have much pressure." Yang Xun frankly, "the goal should be feasible. We feel that according to the current level, we have the ability to do this figure, only to develop this can achieve the goal now Jeanswest China has annual sales of more than 3 billion yuan.Our 2014 sales in China will exceed 10 billion yuan ambitious plans. " Others argue that the apparel industry is a fully competitive market and that it is impossible to achieve an oligopoly by any means, so there is absolutely no need to sacrifice profit margins to gain market share. Some people say Jevvis's parent company, Sunrim Group, also operates real estate, trading, financial investment and other businesses. Adequate cash flow from its parent company makes Jeanswest not need to obtain the cash flow to maintain development through the franchise fee, unlike other brands. "Although some of our competitors are actually selling more than we do, I do not think this is important because my sales have doubled in five years and we are already satisfied if we can double them again in five years. Yang Xun is still down-to-earth way, not compared with others.

Knitted Hats

Dress Party Hat,Knitted Hats,Floppy Winter Hat,Ladies' Party Hat

SHAOXING YONGJING FASHION HATS & ACCESSORY CO.,LTD. , https://www.yongjingchurchhat.com