Following the integration of its cashmere products production company last year, Ordos Group recently announced that in response to the impact of the financial crisis, the Group will upgrade its cashmere industry this year to create the “1436” top luxury cashmere brand.

It is understood that China is the world’s largest cashmere producer and exporter, with 75% of global cashmere output, 95% of high-quality cashmere production, and 80% of absolute cashmere export volume. According to Wang Tao, general manager of Ordos Shenzhen Erdos Chuangzhan Garment Co., Ltd., China has the best cashmere in the world, but it does not use it in exchange for matching revenues. “The low-level operation and low-price competition of Chinese cashmere companies have brought the market. Confusion, so Erdos hopes to be a high-end brand, reshaping the image of cashmere clothing in the eyes of the people."

In this regard, Hai Tong Securities analyst Liu Jin pointed out that the production of Erdos cashmere products has occupied a large share of the world market and the domestic market, but subject to the appreciation of the renminbi and raw material prices and labor costs continue to rise, export cashmere products business gross margin Only 10%, and the gross profit rate of garments directly facing the terminal sales can reach more than 50%, taking the high-end brand line has become the inevitable choice for the development of the company's cashmere business.

At present, Ordos has formed "1936", "Ordos", "Austrian group", "LUXERON" and other high-quality low-grade cashmere clothing brand. In addition, the Ordos Group’s diversified development road has gone further and further. In recent years, the Group’s large-scale industrial expansion has resulted in the formation of a combined business structure of cashmere, coal, electricity, metallurgy, and chemical industries.