Wu Sheng mentioned in the book "Scene Revolution" that " people do not like the product itself, but the scene in which the product is located, and the emotions in the scene . People need more scenes to meet their different needs, even if it is According to the survey, people spend an average of 2.5 hours a day in the living room. On average, 6.2 activities per family per day occur in the living room, and the living room becomes the most frequently interacting area.

Compared with the hot situation in other custom fields, the main battlefield of the living room lifestyle has just begun to enter the custom era. Just like the old software furniture company like Lihao, focusing on its own advantages is opening a new breakthrough and becoming the first enterprise in the industry to implement the custom model of living room.

The living room has entered the era of multi-functionality, and the demand for individuality has increased greatly.

In the past, people's living room decoration more considers the need of “hospitality”, and today's living room has become a multi-functional space, not only to meet family interaction, leisure meeting, but also to pay attention to individual expression and other deeper appeals, each individual They all have their own ideal living room – from the traditional division based on furniture style to the emotional division based on individual appeal, behind this is the change of lifestyle personalization.

It is precisely because of this that more and more dealers have found that the best-selling products in the past are facing serious sales declines, and even unable to find the corresponding consumer groups. Many manufacturers are also unable to meet the needs of individual customization because of the inertia of long-term mass production, and the market share is being rapidly compressed. On the other hand, Zhu Weihua, chairman of Lihao Sofa, announced the launch of “Living Room Aesthetics, Free Customization” to meet the individual needs in a flexible production way and provide multi-dimensional customization.

Lihao living room five-dimensional custom

It is understood that Lihao sofa provides users with 5 aspects of free customization, including the choice of sofa softness according to the different needs of different consumers; free choice of sofa fabric and color; the size of the sofa can be selected; Handrails; free to participate in the design of TV cabinet walls.

It can be said that such customization in the field of sofas has been a very bold attempt and a very successful breakthrough.

However, in the view of Mr. Zhu Weihua, the real living room customization not only needs to meet the aesthetic and functional needs of consumers, but also deepens the needs of life and humanity.

Chairman of Lihao Sofa, Chairman of Zhu Weihua

Living room customization, from scene to lifestyle

The essence of customization is not to meet the individual needs of the product, but to meet the needs of "personal life". Everyone has an ideal living space. If the customization is limited to the size, color or fabric selection of the sofa, the value of the user is still at the primary level.

Based on a deep understanding of the market, Lihao Sofa has chosen a different custom path - to provide users with personalized customization of the living room in a scened and living way. In other words, not only at the product level, but also at the spiritual and cultural level to meet the needs of users for different lifestyles, not only the functional satisfaction of the product, but also become a humanistic concern.

At the upcoming Shanghai International Furniture Fair, people will see that their booths are clearly divided into four distinct areas, focusing on the modern, Italian, American and Nordic living spaces, giving users different experiences. . Not only that, soft clothing as an indispensable part of the living room, such as carpets, curtains, etc. can also be purchased in one stop.

In Lihao's view, whether it is a sofa, a coffee table, or a TV cabinet wall, it must serve a scene: that is, the living room life scene under the individual needs. In the longer term, it is the ultimate goal to get rid of the limitations of style and customize the living space that belongs to everyone.

Lifestyle, the next battlefield for software companies

Coffee, flower arrangements, tea ceremony, yoga, etc., these activities that can bring people's pleasure to life are becoming more and more popular, and subtle influences also affect people's life pursuit and aesthetics. For software companies, the battlefield may no longer be just a limited space in the living room, but expand into how to integrate into the lifestyle of consumers, so that people can get the comfort of “third space” such as Starbucks and Yoga Studio at home. , free to express yourself.

On the other hand, the wardrobe wardrobe custom enterprise is moving towards the large space of the whole house customization, and the competition for the living room space will be more intense. And sofa software companies like Lihao have innate advantages, that is, a deep understanding of the living space of the living room, a thorough understanding of the living room culture. The wardrobe customization may be able to achieve the ultimate in functional storage, and there is still a long way to go in the way of life.

The upcoming Shanghai Furniture Fair, the first in the industry to propose "living room customization" Lihao will once again attract a large number of onlookers with a unique customization model. By then, it will be even more exciting.

Editor in charge: Li Xing