At the conference, Mr. Hong Hui, Director of Fugui Bird Co., Ltd. and President of Menswear Division, released the retail brand strategy. He said that the trend of “new retail” is becoming stronger, economic globalization and diversification of modes. The 21st century is the era of integrated alliance cooperation. It is necessary to do a good job in product service, service information, and information deepening. Creating, winning and sharing is the theme of current development. And once again reiterated the strategic goal of “building a Chinese cultural apparel brand” and “building the first brand of wedding suits”.

Brand strategy release

Mr. Hong Huihuang released "Retail Brand Strategy"

Retail strategy release

Focusing on the new retail strategy, facing the market situation, Mr. Chen Junwu, Vice President of Retail Operations of Menswear Division of Fugui Bird Co., Ltd., starting from commodities, channels and retail, through the establishment of experimental stores, innovative product styles, and the creation of real-price themed cultural products. The creation of core stores, the PK measures of the holiday installation system and the introduction of smart customization will promote the retail strategy and help the terminal to improve its performance.

Mr. Chen Junwu released "Retail Operations Strategy"

Smart custom boot

At this conference, Fugui Bird Menswear and the model officially launched the "Internet + Customization" deep strategic cooperation, the two sides will work together to create a fashion-customized brand with technology as the core. Through the innovative technology of the type, the men's custom service is quickly copied to thousands of stores across the country.

The conference also invited Mr. Li Wei, the co-founder of Sci-Tech, to share the strategic cooperation project of “Fugui Bird & Internet-like Customization”, from human data to closed-loop testing of intelligent manufacturing, to standardization of customized services. Product output. From the integrated front-end smart volume, shopping guide order, to the back-end flexible supply chain rapid response production and after-sales, as well as product development design team packaging, providing one-stop shoes and clothing custom service projects. Through standardization, process, and coverage of all channels, customization can be developed on a large scale.

Mr. Li Wei shared "Fugui Bird & Smart Customization"

Award ceremony

In the first half of 2017, Fugui Bird launched a series of PK activities, including anniversary, summer light, and dad's new clothes. The iron cake was used again to verify the merits of the festival.

Festival-style anniversary flagship store, gold medal promotion messenger

Festive style summer light, dad's new benchmarking store, gold medal promotion messenger

product analysis

Mr. Xu Jiahe, "Product Planning Release"

Smart Custom Experience Zone

Show off

Mr. Xu Jiahe, Director of Development and Production Department of Menswear Division of Fugui Bird Co., Ltd., focuses on product theme and Chinese culture. In ancient China, the highest honor was Fengwang worship, while the princely prince symbolizes the rights and status of that era. The theme of product planning is to extract from it, it will be Wu, the phase is the text, the product is interpreted by the concept of civil and military, and the history and fashion elements are incorporated, so that the customers wearing our products can experience the glory of “Bangwang worship” Feeling, embodying the spirit of the era culture of "rich and see the spirit, fame and look at the spirit". Incorporating Mandarin, it also develops a variety of new techniques, new fabrics and new styles – the current popular light sport.

Enter the rich bird brand center