Colored gemstones have become the mainstream consumer era of jewelry

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With the diversification of fashion trends and the change of consumption concept, Chinese jewelry consumption has gradually transformed from value preservation, wealth and success to demand for fashion matching, personalization and emotional consumption.

More consumers are no longer satisfied with one or two pieces of jewellery. They are constantly pursuing novelty and individuality, fashion and romance, and put forward higher demands for the combination of jewellery and occasions, clothing and makeup. In recent years, they have been colorful. Caibao has become the new favorite of the jewelry market.

彩色宝石成为珠宝主流消费时代已经到来

According to the consumption data of the China Colored Gemstone Collection Trend Report released by the China Jewelry Industry Association, the awareness rate and purchase rate of domestic colored gemstone products have more than doubled in the past five years, affected by tight supply, colored gemstones. The price has risen sharply in the past five years, becoming one of the most popular jewelry collections with the most attention and collection. In the near future, the market share of colored gemstones is expected to increase to 150 billion, and China will become the largest consumer market. . With the sharp increase in the demand for domestic colorful treasures, international brands such as Cartier, Bulgari, Van Cleef & Arpels have also launched the color treasure theme tour in the Chinese market, making Chinese consumers realize the beauty and rareness of colored stones. Many people want to have their own colorful treasures.

As the unique color jewelry industry in China, Millai Caibao has transformed itself from the original luxury brand OEM business into its own brand, focusing on the colorful treasure market, inheriting the centuries-old craftsmanship of luxury goods, and mastering the direct supply system of the seven major mining areas in the world. The source regulates the quality and price of the gemstones to ensure that consumers can buy high-quality products at the price of direct supply from the mine.

Since 2010, Millai Caibao has become the TOP1 brand of e-commerce jewellery sales for 6 consecutive years. In 2015, it was merged into the high-end shopping district of the first-tier and second-tier cities to expand the brand offline stores in 2016. In 2017, we will build a global designer team to promote one-to-one high-end customized services, bringing good products, good stories and good ideas to more people. “Precious moments, Millai witness” Millai’s successful positioning has won Chinese consumption. Trust and support.

彩色宝石成为珠宝主流消费时代已经到来

At the 12th Asian Brand Festival, which has just come to a close, Millai Caibao has won the “Asian Top 500 Brands” and “Asian Famous Brands” alongside the well-known domestic jewellery giants such as Chow Tai Fook and Chow Sang Sang with outstanding market performance and excellent brand concept. “Brand Award”, Mr. Liu Wenhui, the general manager of Millai Caibao, was also awarded the “Top Ten Innovative People in China (Industry) Brands”, and the market value of Millai Caibao was 12 billion. “From the perspective of the development trend of the jewelry market, the gold, platinum and diamond markets are becoming saturated, while the release of the Caibao market provides jewelers with a new blue ocean market. Colored gems will become mainstream consumption in the next few years, Millai hopes Bring high-quality colorful treasures to every country.” Liu shared this in the “Guangdong-Hong Kong-Macau Brand International Forum”.

彩色宝石成为珠宝主流消费时代已经到来

The transformation of the jewelry market and consumer demand has stimulated the huge development potential of the Caibao market. Millai Caibao caters to the market demand and seizes the market advantage. The development potential of the brand is worthy of the industry expectation.

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