The news reporter Fan Yanping’s weather is getting cold and warm cashmere sweaters have become popular with the public. However, after the reporter visited the Shanghai sweater market recently, he discovered that the brand of cashmere sweaters sold at the mall was different, but the price gap was surprisingly large. What are the reasons for this phenomenon? Can consumers buy pure cashmere sweaters for money?

Pure cashmere sweater as low as 150 yuan

Right now, there are many street shops in Shanghai

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Ordos

Can see the store selling cashmere sweater. The reporter, on the grounds of buying cashmere sweaters, walked into a clothing store on Huaihai East Road near Renmin Road. "Is it a cashmere sweater? I want pure cashmere." The owner picked up a piece of clothing and said, "This is pure cashmere, the style is very fashionable, and you wear it will not play."

The reporter can clearly see that this so-called cashmere sweater has no signs and components, and can clearly see the wool, he then questioned: "Is it really a pure cashmere sweater? Why not even the signboard component description." The owner impatiently Said, “This is all left for foreign trade exports.” Pointing to the cashmere shirt logo worn on the model, said, “This is what we got ourselves, because there is no sign, so we did not get it. This cashmere sweater you want to buy , 190 yuan." "Only 190 yuan, this is a pure cashmere sweater ah." Seeing reporters suspicious, the owner said: "On a rainy day, this price does not make money, if we usually have more than 300 yuan." See the reporter to As he walked, the shopkeeper immediately lowered his price. "150 yuan is for you."

The reporter went on to visit several cashmere sweater shops on Huaihai Road East. They found that these cashmere products were low in volume. Some of the counterfeit cashmere sweaters on the shoddy were marked with vague signs. Some had no genuine security signs, and some had cashmere sweaters. The name of the brand was directly attached to the collar; some of the hands were hard to touch, and some even skinned. On the signboard, "100% cashmere" was written.

Regular mall also sells cottage brand names

At the Xiyang Yang Shopping Mall located at 1328 Yixian Road, different slogans of colorful cashmere yarns and cashmere shirts are placed on shelves of different shops. These barreled cashmere yarns are almost all affixed with "Phi Phi", "", "Di Gao" and other brands of pure cashmere yarn, the price from 300 yuan per catty to more than 1,000 yuan.

The reporter walked into a store on the grounds of custom-made cashmere sweaters. After the shop owner understood the situation, he recommended the so-called "Oddos cashmere yarn of 880 yuan a pound of pure cashmere." The reporter took a look carefully at the barreled yarn. There was no brand name and manufacturer, not to mention the quality inspection.

“Is there any pipi dog yarn?” the reporter asked tentatively. The owner shook his head and said, "No, if you want, we can also get it. To tell the truth, these brands are our stickers, even if you buy Phi-Pei cashmere yarn here is false." Reporter Hey, then asked: "Customizing a 350 g cashmere sweater, with 880 yuan a pound of cashmere yarn, about how much money?" The owner said without hesitation, "is also more than 800 yuan."

Adding auxiliaries to fake experts is also difficult to discern

The reporter learned through multiple channels that many businesses hold “trick” for fraudulent consumers. At present, counterfeit cashmere sweaters are increasing year by year. According to the latest survey data, the proportion of fake cashmere sweaters in the entire cashmere market has reached 30%, which is mainly due to the huge interest driven. Xie Yuxi, assistant to the general manager of Shanghai Phi Phi Dog Wool Textile Co., Ltd., revealed that some unscrupulous merchants first doubled their profits on cashmere yarn, followed by tailor-made cashmere sweaters. For example, consumers would order a 300 g cashmere sweater. If you use 680 yuan a pound of yarn, plus processing fees and accessories costs only need more than 300 yuan, but businesses will receive consumers more than 600 yuan. "Businessmen not only double their yarn sales, but also double their cashmere sweaters." What's even more frightening is that these yarns contain between 40% and 60% cashmere, far less than the cashmere sweaters that the country requires. With cashmere standard. Cashmere sweaters made from these yarns are hard and faded. For this reason, merchants will add bulking agents, fixing agents, etc. to increase their softness. These auxiliaries are even harder to identify with experts and can cause some harm to the human body.

As for the so-called foreign trade cashmere sweaters sold in some small shops, there are also problems in the content and quality of cashmere, and the harm caused by some counterfeit cashmere sweaters is even greater. According to Xie Yuxi, many companies have been cracking the counterfeit cashmere sweaters. The main reason is that the branded cashmere sweaters can make huge profits. For example, a Phi-Pei cashmere sweater costs between 600 and 1,000 yuan, while the total cost of a cottage shirt is between 100 and 400 yuan. If the market's uniform retail price is 1580 yuan, then a cottage shirt can earn a net amount and everyone knows it.

》Tips

How to distinguish the authenticity: to see the touch is not hard, there is no itchiness

So, in the face of the complicated cashmere sweater market, how do ordinary citizens identify? Xie Yuxi suggested that the public should first distinguish the cashmere sweaters from the handles. Good cashmere sweaters have rich and soft touches. The poor cashmere sweaters have a harder touch and may have prickle feelings when they are in direct contact with human skin. "Only a cashmere sweater with a content of more than 50% will have a distinct sense of touch. Therefore, this method is only applicable to high-end cashmere sweaters." For those low-priced cashmere sweaters, the public should not only look for brands and see the cashmere content, but also The cashmere sweater can be gently stretched. A good cashmere sweater will be restored to its original shape in time, and the poor quality will be easily deformed. As for those so-called "cashmere sweaters" with prices below 500 yuan, he suggested not buying them. In addition, the best choice for buying cashmere sweaters, the regular production of the company's brand, the location of the best choice in the major shopping malls counters or stores.

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