Trends: What are luxury brands doing in 2017?

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Leads: Luxury brands have launched their spring 2017 product advertisements. From D&G, LV, to MiuMiu, they have all set a tone for the new year's products. Did you get to these points? Come and follow them with a quick look. Be a true fashion prophet! Recently, Dolce & Gabbana released a series of 2017 spring and summer image ads for men and women...

Luxury brands have launched their 2017 spring product advertisements. From D&G, LV to Miu Miu, they have all set a tone for the new year's products. Did you get to these points? Come and follow the M series to get a glimpse of what you can do. A true fashion prophet!

Dolce & Gabbana: Enthusiasm

Dolce & Gabbana recently released a series of advertisements for men's and women's clothing in the spring/summer 2017 collection. The model's all-white youthful faces include many second-generation stars and cyber celebrities. They wear Dolce & Gabbana's new spring and summer dresses to Italy. Puri Island, with the local residents in the port and the street, is a continuation of the joyful atmosphere of advertising in previous quarters.


流行趋势:2017年奢侈品牌都在做什么?(图1)

流行趋势:2017年奢侈品牌都在做什么?(图2)

Models in the advertisements wore full-fledged printed dresses with hair accessories, younger miniskirts and tannins, and the piracy “D&G” T-shirts in the catwalk show. Male models wear well-fitting classic suits, mix-and-style baseball jackets, wide-leg pants, printed shorts, and large jackets.

Dolce & Gabbana mixes the brand's exquisite impressions into a more casual holiday style. The silhouette of the street is the sight of successful young people who have caught the attention of social media addicts and successfully pushed the brand to a younger position.

Miu Miu: Retro

Miuccia Prada once mentioned in her Spring/Summer 2017 dress release: “The environment of nature is changing faster and faster. Sometimes I can't help but estimate that people can enjoy the beauty, warmth and pleasant scenery of the beach forever? For me, beach vacation is the best part of life." So in the spring and summer of 2017, Miu Miu 2017 took the theme of beach parties as the concept. With a large number of colorful colors and prints, the 40-70 retro elements were reinterpreted to create a sexy and elegant spring-summer work with a bit of a playful and feminine atmosphere. .


流行趋势:2017年奢侈品牌都在做什么?(图3)

流行趋势:2017年奢侈品牌都在做什么?(图4)

This summer and summer advertising also invited five supermodels: Elle Fanning, Karen Elson, Carolyn Murphy, Lara Stone to Point Dume in California, shot by Alasdair McLellan. Taking "Suddenly Next Summer" as the shooting axis, the models wore colorful high-waisted swimsuits, printed coats, and three-dimensional flower headdresses, which displayed a retro charm in the sun.

Chanel: Rebellion

Chanel's latest release of the spring and summer image is a series of “cultural collages.” Karl Lagerfeld’s new challenge of subverting impressions can be said to confuse fashion circles.

流行趋势:2017年奢侈品牌都在做什么?(图5)

In the image of this release, Karl Lagerfeld described him as creating a species that could be deformed as he wished. "This second is probably pop lolita, and the next second is cyber cyberpunk. (Cyber ​​punk)" to light up the unique ecology of modern young people to dress themselves. Continuing the spring and summer fashion show, "Chanel Information Center" inspired by the 1980s and 1990s nostalgic silhouettes and accessories, mix pajamas style and classic models, this time the spring image is also a clever blend of diverse cultural styles.

流行趋势:2017年奢侈品牌都在做什么?(图6)

According to the makeup plan in the image, the German actor Marlene Dietrich with a slightly messy hair mix up the eyebrows is very different from Chanel's delicate and exquisite luxury image, and has a more subculture sense of treason. The personality of Arizona Muse, dressed up as a female model on a mirror image, is dressed in black Bantu knots and cornrows hairstyles. Through this image, Chanel continues the controversy over black hairstyles in fashion and musical history.


流行趋势:2017年奢侈品牌都在做什么?(图7)

流行趋势:2017年奢侈品牌都在做什么?(图8)

Louis Vuitton: Paris

Louis Vuitton 2017 spring summer advertising "Series 6". This time, the ad was particularly drawn back to the romantic Paris. Michelle Williams, Jennifer Connelly, Adèle Exarchopoulos and Sasha Lane were invited to participate in the show. Bruce Weber took a shot.


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流行趋势:2017年奢侈品牌都在做什么?(图10)

Prada: Definition

Most of the fashion advertisements tend to be aesthetic or surreal in order to meet the eyes and imaginary boundary of all buyers, and make high fashion appear in a superb manner. However, in spring and summer 2017, Prada decided to re-define the spirit of fashion brands in a way that returns to reality. Muiccia Prada took the concept of “challenging conventions and getting rid of the boundaries of creativity” with the title “365′′ and rebuilt the brand image.


流行趋势:2017年奢侈品牌都在做什么?(图11)

流行趋势:2017年奢侈品牌都在做什么?(图12)

The Prada will be back to the spring and summer 2017 advertising scene, the most approach to our reality, with street shooting and fashion bloggers as the protagonist, in the beach, office or a variety of different venues, the latest season of clothing perfectly presented. And it also invited the British sexy actor Jude Law to participate in the shooting, the relevant fashion video will also be launched one after another.

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