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Shasilai November Marketing Conference | Innovation transformation and development to enhance brand awareness
Complex and volatile market environment, on the one hand to the brand development opportunities and more possibilities, on the other hand also to the development of the brand has put forward higher requirements, the brand in such a complex and volatile market environment To survive and seek development, we must adapt to the environment, timely innovation and transformation. All along, Sharansi attaches great importance to innovation, focus on training internal strength, and established a set of perfect and rapid market reaction mechanism, occupy a huge share of the fashion market. From the introduction of foreign designers and studios to the establishment of the operation mode, the integrated development of the two projects for men and women, and now the focus on product quality and consumer experience, the implementation of "zero defect" product management, embodies the brand The spirit of innovation and transformation. The future of such a brand will continue to promote the brand's content, until the international arena. On December 1, 2016, Shasilai held the 2016 marketing concluding conference on the third floor of the Venetian International Hotel. All staffs of Shansilai attended the conference, which opened Sarasli England Fashion brand innovation and development of transformation, speeding up the development of the prelude to the brand, full sprint annual goal, started brand awareness! Focus on Brand Objectives, Develop Plans and Policies around Innovation, Maximize Brand Reputation Over the past 11 months, Sharans has always taken innovation as a marketing slogan to enable the brand to achieve rapid and sound development. In the specific implementation process, but also really early results, the rapid surge in the number of stores, brand awareness, the British fashion brand image deep consumer psychology, the product has also been praised by consumers ... In order to further improve the brand development speed, Various departments of the system also devise a series of goals and plans around the transformation of innovation. Marketing system first set an example, they will be fully promoted from four aspects, the first to streamline the process, everything from simplification, improve work efficiency, to seize every market opportunity; second to improve service quality, the market is now in the consumer upgrade Times, consumers pay more attention to product quality and service, to improve their service skills, to each customer service in order to eventually win the consumer market; the third to go to the terminal, and only really into the forefront of the market in order to To truly understand the needs of consumers, we can develop and produce products that consumers really like and establish the trust links between brands and consumers. Fourthly, we should learn to communicate, reduce unnecessary links in work, save work costs and improve work. effectiveness. In this era of fragmented markets, brands need to work harder to truly understand consumer needs. Shasilai Si product system on this issue, developed a related implementation plan, so that brand products more in line with consumer demand. The first to clear consumer demand, from big data analysis, to the people's thinking, to the market feedback, a full range of consumer demand analysis, so that products are more welcomed by the market; the second to set a small target, the Large target decomposition into one after another small goal can be achieved, and ultimately realize the great development of the brand. Innovative initiatives see results, the brand exceeded the performance of various departments, usher in a good opportunity for development After a month of efforts, after a series of innovative initiatives, all departments have exceeded the performance. Among them, the operation department and the production department performed the best job and won the biggest award of this meeting. The quality of products has been improved in an all-round way. The products are favored by consumers and franchisees. The number of stores is gradually increasing. The benchmark shops are getting better and better, and the national fashion pattern is rapidly formed. The brand radiation area is getting wider and wider, Brand awareness. Believe in the joint efforts of all departments, Shakesilaisi brand will quickly move toward the stage of the world! At the end of the conference, the person in charge of brand made relevant suggestions on work and demanded that all staffs must establish awareness of innovation and transformation, often full of enthusiasm for work, keep pace with the times, surpass the targets and tasks of the whole year, surpass Shakeslare Saslax brand has been sustained development, so that the brand enjoys popular support! Shazilaisi British fashion men's wear, will grow together with you. National Join Hotline: For more information, please visit Shasilai Men official website: http://